Marketing Operations Lead

Vancity • Vancouver, BC

2d • CA$86,400 - CA$111,800 • Hybrid

About The Position

As the Marketing Operations Lead, you will lead enterprise marketing operations by driving planning, governance, and coordination across all marketing channels, tools, and processes. You will play a key role in ensuring campaigns are delivered seamlessly, efficiently, and with measurable impact. This role is ideal for a strategic, systems-thinking marketing professional who excels in operational excellence, cross-functional collaboration, and continuous improvement. This is a full-time, permanent role based at Vancity head office and will report directly to the Manager, Marketing. While this position provides a hybrid work arrangement, you will be expected to be on-site for events and business demands.

Requirements

• A degree or diploma in Marketing, Business Administration, Communications, or a related field
• 5–8 years of progressive experience in marketing operations, campaign management, or a related discipline
• Demonstrated experience managing complex marketing calendars, workflows, and cross-channel coordination
• Strong knowledge of marketing technologies (e.g., CRM, automation platforms, analytics tools) and their application in campaign execution
• Proven ability to establish processes, governance frameworks, and operational standards
• Experience working cross-functionally with analytics, technology, and creative teams
• Strong leadership and coaching capabilities with experience supporting team development
• Excellent organizational, communication, and stakeholder management skills

Nice To Haves

• Experience in financial services or a regulated industry
• Familiarity with agile marketing or project management methodologies
• Knowledge of data governance, privacy, and compliance in marketing environments

Responsibilities

• Leading the enterprise marketing calendar, ensuring alignment of initiatives, timelines, and dependencies across teams
• Establishing and evolving marketing policies, workflows, and approval processes to drive consistent, scalable delivery
• Coordinating integrated campaign execution across channels to ensure seamless member experiences
• Overseeing operational performance of owned marketing channels and identifying opportunities for optimization
• Supporting the effective use of marketing technology and tools to enable efficient campaign execution
• Partnering with analytics and technical teams to ensure data quality, governance, and measurement standards
• Advising on campaign delivery approaches and ensuring alignment to marketing strategy and priorities
• Coaching and mentoring marketing specialists and coordinators to strengthen operational capability and execution

Benefits

• Competitive rewards and benefits
• Flexible benefit packages that can be tailored annually
• 3-4 weeks of vacation per year, with additional days earned over time
• 2 extra stat holidays, plus care days for personal or family illness
• Health and dental benefits begin on your hire date, with three levels of coverage
• Defined Benefit Pension

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree