Marketing Operations Lead

NexHealth•San Francisco, CA

1d•Remote

About The Position

The Marketing Operations Lead owns the systems, data integrity, and operating rhythm behind our marketing funnel. We're a lean growth function, so the fundamentals have to be solid: lead routing, database hygiene, email segmentation, and lifecycle tracking. You'll work directly with the Head of Growth to turn marketing activity into pipeline the company can trust.

Requirements

5+ years in marketing operations at high-growth B2B SaaS companies.
HubSpot expertise (required): Advanced, hands-on ability to configure, architect, and administer HubSpot.
Builder mindset: You scale operations through systems, not headcount.
Data fluency: You write your own queries and answer reporting questions end to end without waiting on a data team.
High EQ: You can turn marketers' and sellers' frustrations into process improvements without losing their trust.
AI capable: You've shipped something with AI (a script, an agent, a workflow) that took a repetitive task off a team's plate.

Responsibilities

Own HubSpot as the core of our marketing stack: workflows, lifecycle stages, integrations, and admin.
Ensure sales never waits on a lead by making routing, scoring models, and handoffs fast and accurate.
Maintain database governance: hygiene, segmentation, and sync integrity.
Build the segmentation, nurture, and lifecycle tracking behind our email and campaign programs, and protect deliverability.
Provide accurate conversion tracking and reporting across acquisition, product, and analytics.
Ensure campaigns ship quickly without breaking things, backed by intake, QA, and launch processes.
Run a test-and-learn program with clear ROI and budget accountability.
Run the marketing cadence of planning, reporting, and retros.
Partner with Sales Operations on funnel definitions, SLAs, and the CRM sync.