Marketing Operations Lead

NexHealth•San Francisco, CA

21h•$160,000 - $180,000

About The Position

The Marketing Operations Lead owns the systems, data integrity, and operating rhythm behind our marketing funnel. We're a lean growth function, so the fundamentals have to be solid: lead routing, database hygiene, email segmentation, and lifecycle tracking. You'll work directly with the Head of Growth to turn marketing activity into pipeline the company can trust.

Requirements

5+ years in marketing operations at high-growth B2B SaaS companies.
HubSpot expertise (required): Advanced, hands-on ability to configure, architect, and administer HubSpot.
Builder mindset: You scale operations through systems, not headcount.
Data fluency: You write your own queries and answer reporting questions end to end without waiting on a data team.
High EQ: You can turn marketers' and sellers' frustrations into process improvements without losing their trust.
AI capable: You've shipped something with AI (a script, an agent, a workflow) that took a repetitive task off a team's plate.

Responsibilities

HubSpot architecture: Own HubSpot as the core of our marketing stack: workflows, lifecycle stages, integrations, and admin.
Lead routing and scoring: Sales never waits on a lead. Routing, scoring models, and handoffs are fast and accurate.
Database governance: Everyone trusts the database: hygiene, segmentation, and sync integrity.
Lifecycle and email infrastructure: Build the segmentation, nurture, and lifecycle tracking behind our email and campaign programs, and protect deliverability.
Measurement and attribution: Be a force for clarity through accurate conversion tracking and reporting across acquisition, product, and analytics.
Campaign operations: Campaigns ship quickly without breaking things, backed by your intake, QA, and launch processes.
Experimentation: Run a test-and-learn program with clear ROI and budget accountability.
Operating mechanisms: Run the marketing cadence of planning, reporting, and retros.
Marketing-sales alignment: Partner with Sales Operations on funnel definitions, SLAs, and the CRM sync.