Marketing Operations & Growth Leader For Scaling Company

United Home Experts, Inc • Ashland, MA

1d • Onsite

About The Position

We’re looking for a hands-on Marketing Operations Lead to scale our lead generation engine across digital, traditional, field, and outbound channels —from lead acquisition and nurturing through appointment setting. This position manages a dedicated team of marketers in addition to serving on the company’s leadership team as peer to the head of the Sales and Production Departments. If you are someone who is highly motivated by results, enjoys building and improving systems, and wants the opportunity to make a meaningful impact, this role is for you.

Requirements

• Experience in high-volume, direct-to-consumer lead generation environments
• Strong understanding of traditional marketing combined with call center or outbound/event marketing efforts
• Proven track record of achieving measurable performance goals
• Ability to manage both strategy and execution
• Strong bias for action and continuous improvement
• Ability to hold people accountable while maintaining strong team relationships
• Persistent positive attitude

Responsibilities

• Drive a consistently full sales calendar with high-quality in-home appointments by generating lead volume through strong marketing systems and applied strategy
• Serve on the company leadership team
• Be responsible for management, motivation, and development of our marketing personnel including an in-house Digital Lead, Events Lead, Callers and Marketing Specialist
• Oversee and optimize multiple lead generation channels including: SEO / organic, paid digital, lead aggregators, partnerships/referrals, outbound calling, events/field marketing, and direct mail
• Manage the departmental budget, directing the use of funds to maximize set appointments while maintaining efficient CPLI
• Scale events and field marketing by increasing event presence and conversion rates
• Build and scale our outbound calling program into a consistent, high performing operation
• Support and grow our successful word of mouth and organic lead generation efforts
• Ensure consistent and reliable internal branding
• Partner closely with sales and operations teams to ensure alignment and results
• Exercise autonomy to test, optimize and reallocate resources quickly in pursuit of constant improvement
• Identify opportunities to build internal capabilities where appropriate

Benefits

• Base salary: $100,000 – $125,000
• Performance-based bonus: $10,000 – $75,000+ (based on appointments, cost per lead, and revenue)
• Full benefits package including health insurances and 401k with company match and no vesting period
• Annual company awards trip with qualifying performance (spouse/significant other invited!)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed