Marketing Operations Coordinator

Silvi Concrete Products•Fairless Hills, PA

21h

About The Position

Silvi Materials has been expanding our “A” Team of employees since 1947! Our team has grown to 15+ companies, employing over 950 people across 30+ locations in Southeastern Pennsylvania, New Jersey, and North Carolina. Silvi is large enough to provide the stability you need, but small enough that you can feel your individual contribution to our success. We value the fresh ideas and perspectives of each new member of our team. What does Silvi Materials offer you, you may ask? Phenomenal Benefits: Medical, Vision, Dental, Prescription, Vacation, Paid Holidays, and so much more! Your future in mind: With 401(k) (at select locations) and/or pension options. We want all employees to build a great retirement! Growth at Silvi Materials: We offer each employee the opportunity to move into any facet of our complex business. And our tuition reimbursement program is the perfect springboard to help you get there! Overview Silvi Materials is seeking a Marketing Operations Coordinator to support the execution of marketing initiatives across a growing, multi-regional organization. This role is responsible for coordinating campaigns, managing lead data and email communications, and supporting high-impact brand activations including a partnership with the Philadelphia Eagles, community initiatives, and expansion markets. This position plays a critical role in ensuring that marketing efforts are executed efficiently, consistently, and at scale. The ideal candidate is highly organized, detail-oriented, and comfortable working across teams to bring structure to fast-moving initiatives.

Requirements

Graduated or enrolled in a Bachelor's program, preferably in the fields of Marketing or Business Administration.
2–5 years of experience in marketing, operations, campaign coordination, or a related field, with a demonstrated ability to execute independently
Strong organizational and project management skills with attention to detail
Ability to manage multiple priorities in a fast-paced, team-oriented environment
Strong written and verbal communication skills
Experience with marketing platforms (email, CRM, analytics tools) preferred
Willingness to attend occasional evening or weekend events

Responsibilities

Coordinate execution of marketing campaigns across email and digital channels
Build and deploy email campaigns, including list segmentation, formatting, scheduling, and QA
Assist with maintaining marketing calendars, project trackers, and workflow systems to ensure on-time execution
Support digital initiatives in collaboration with external agency partners (paid media, analytics, reporting)
Track campaign activity and provide basic performance insights to support continuous improvement
Manage and organize inbound leads generated through web, phone, and digital campaigns
Maintain accurate, segmented lead data
Coordinate lead routing and support timely follow-up by the Customer Experience team
Assist in executing email nurture campaigns to engage and convert new leads
Monitor lead activity and help maintain visibility into follow-up and engagement
Serve as a central point of coordination for incoming marketing requests across departments
Help prioritize and route incoming marketing requests across departments to appropriate team members
Improve internal processes to increase efficiency and reduce bottlenecks
Support development of presentations, reports, and internal communications
Manage ordering, inventory, and distribution of branded merchandise (apparel, promotional items, etc.)
Coordinate with vendors to ensure brand consistency, quality, and timely delivery
Support internal teams and field operations with branded asset request
Help coordinate logistics and execution of partnership and community initiatives, including Silvi’s Philadelphia Eagles activations and Silvi Foundation charity events
Manage invitations, guest lists, and event communications (e.g., tailgates, community events)
Coordinate event materials, vendors, and on-site logistics
Assist with setup, execution, and breakdown of events
Support post-event follow-up and internal reporting
Support execution of marketing initiatives for Eagle Rock Concrete (our North Carolina-based company) and other expansion markets under the direction of the Marketing Director
Assist with localized email campaigns, lead coordination, and branded material needs
Help ensure alignment with Silvi brand standards across regional efforts