Marketing Operations Coordinator

Silvi Concrete Products, Inc. • Falls Township, PA

2d

About The Position

Silvi Materials is seeking a Marketing Operations Coordinator to support the execution of marketing initiatives across a growing, multi-regional organization. This role is responsible for coordinating campaigns, managing lead data and email communications, and supporting high-impact brand activations including a partnership with the Philadelphia Eagles, community initiatives, and expansion markets.
This position plays a critical role in ensuring that marketing efforts are executed efficiently, consistently, and at scale. The ideal candidate is highly organized, detail-oriented, and comfortable working across teams to bring structure to fast-moving initiatives.

Requirements

• Graduated or enrolled in a Bachelor's program, preferably in the fields of Marketing or Business Administration.
• 2–5 years of experience in marketing, operations, campaign coordination, or a related field, with a demonstrated ability to execute independently
• Strong organizational and project management skills with attention to detail
• Ability to manage multiple priorities in a fast-paced, team-oriented environment
• Strong written and verbal communication skills

Nice To Haves

• Experience with marketing platforms (email, CRM, analytics tools) preferred
• Willingness to attend occasional evening or weekend events

Responsibilities

• Coordinate execution of marketing campaigns across email and digital channels
• Build and deploy email campaigns, including list segmentation, formatting, scheduling, and QA
• Assist with maintaining marketing calendars, project trackers, and workflow systems to ensure on-time execution
• Support digital initiatives in collaboration with external agency partners (paid media, analytics, reporting)
• Track campaign activity and provide basic performance insights to support continuous improvement
• Manage and organize inbound leads generated through web, phone, and digital campaigns
• Maintain accurate, segmented lead data
• Coordinate lead routing and support timely follow-up by the Customer Experience team
• Assist in executing email nurture campaigns to engage and convert new leads
• Monitor lead activity and help maintain visibility into follow-up and engagement
• Serve as a central point of coordination for incoming marketing requests across departments
• Help prioritize and route incoming marketing requests across departments to appropriate team members
• Improve internal processes to increase efficiency and reduce bottlenecks
• Support development of presentations, reports, and internal communications
• Manage ordering, inventory, and distribution of branded merchandise (apparel, promotional items, etc.)
• Coordinate with vendors to ensure brand consistency, quality, and timely delivery
• Support internal teams and field operations with branded asset request
• Help coordinate logistics and execution of partnership and community initiatives, including Silvi’s Philadelphia Eagles activations and Silvi Foundation charity events
• Manage invitations, guest lists, and event communications (e.g., tailgates, community events)
• Coordinate event materials, vendors, and on-site logistics
• Assist with setup, execution, and breakdown of events
• Support post-event follow-up and internal reporting
• Support execution of marketing initiatives for Eagle Rock Concrete (our North Carolina-based company) and other expansion markets under the direction of the Marketing Director
• Assist with localized email campaigns, lead coordination, and branded material needs
• Help ensure alignment with Silvi brand standards across regional efforts

Benefits

• Medical
• Prescription
• Dental
• Vision
• 401K
• Pension
• Short- and Long-Term Disability
• Life Insurance
• Tuition Reimbursement
• Overtime as needed
• Vacation
• Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level