Marketing Operations Coordinator

Southwest Womens Oncology/Optimum•Albuquerque, NM

3d•Onsite

About The Position

The Marketing Operations Coordinator is a crucial role responsible for maintaining the smooth operation of marketing activities across seven entities within the Optimum Growth Agency. This position supports campaign coordination, platform administration, workflow documentation, and cross-functional communication. It serves as an entry point into marketing operations leadership for individuals who are organized, proactive, and enjoy making complex processes run efficiently. The company emphasizes hiring for attitude and aptitude, seeking candidates who are positive, eager to learn, and driven to improve. Southwest Women's Oncology (SWWO) is a leading gynecologic oncology practice, and Optimum Human and Optimum Infusion offer a range of performance medicine and health services. Together, they form an integrated platform focused on advancing medical care and human performance.

Requirements

1–3 years of experience in marketing operations, project coordination, or a comparable role.
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Familiarity with marketing technology platforms.
Comfort with documentation and process writing, capable of producing clear, usable SOPs.
Proficiency with AI tools for documentation and workflow automation.
Clear, proactive communication skills.
Working knowledge of HIPAA basics.

Nice To Haves

GoHighLevel experience is a strong plus.
Experience in healthcare, multi-brand, or agency marketing environments.
GoHighLevel CRM administration or campaign workflow experience.
Experience supporting vendor relationships or event logistics.

Responsibilities

Maintain the cross-entity marketing calendar and support the execution of multi-brand campaigns by coordinating assets, deadlines, and stakeholder communications.
Support the administration of marketing technology platforms such as GoHighLevel, scheduling tools, and reporting dashboards.
Assist with onboarding new team members to marketing platforms and identify access gaps or workflow issues.
Help build and maintain the Standard Operating Procedure (SOP) and playbook library, documenting new processes and utilizing AI tools for acceleration.
Track vendor deliverables, deadlines, and contracts for marketing technology partners, print vendors, and media suppliers, escalating performance concerns as needed.
Act as a coordination point between marketing, clinical, front desk, and administrative teams, ensuring clear communication on active projects and reporting process friction.