Marketing Operations Consultant

Keysight Technologies, Inc.•Gurugram, UNAVAILABLE

20h

About The Position

Keysight is a leader in technology innovation, providing solutions in electronic design, simulation, prototyping, test, manufacturing, and optimization across various markets including communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor. With approximately 16,800 employees, Keysight serves customers in over 100 countries. The company fosters an award-winning culture that encourages bold visions, problem-solving, and a sense of belonging to promote creativity and career growth. This role is for a highly motivated SEO & GEO Specialist focused on enhancing digital discoverability across traditional search engines and emerging AI-powered search experiences. The specialist will be crucial in ensuring Keysight's content is visible, cited, and recommended on platforms like ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences. Collaborating with Product Marketing, Brand, Content, Web, and Analytics teams, the individual will develop and implement SEO and GEO strategies to boost organic visibility, improve AI citations, strengthen topical authority, and support business growth. This position is suited for someone passionate about the future of search, adept at data analysis, technical SEO, content strategy, and AI-driven optimization.

Requirements

Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience.
3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy.
Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization.
Experience optimizing content for AI-generated search platforms and LLM-powered experiences.
Strong understanding of: On-page SEO, Technical SEO, Keyword research, Content optimization, Search intent, Organic performance measurement.
Experience using enterprise SEO platforms such as: BrightEdge, Conductor, SEMrush, Screaming Frog, Google Search Console, Google Analytics (GA4).
Strong analytical skills with experience interpreting SEO and website performance data.
Excellent communication and stakeholder management skills.
Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms.
Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area.
Develop content optimization roadmaps that improve topical authority and search performance.
Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content.
Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics.
Develop dashboards and reports that measure SEO and GEO performance.
Translate insights into actionable recommendations that improve discoverability and business outcomes.
Track emerging AI search metrics and recommend new KPIs as search behavior evolves.
Serve as an internal SEO and GEO subject matter expert for marketing and product teams.
Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content.
Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities.
Work closely with analytics, web, and technical teams to prioritize optimization initiatives.
Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing.
Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models.
Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization.
Design and execute experiments to improve AI citations, answer visibility, and organic performance.
Identify emerging risks and opportunities within the rapidly evolving AI search landscape.