Marketing Consultant

Gundersen Health System•Winnipeg, MN

1d•Hybrid

About The Position

We are seeking a goal-oriented, strategic-minded Marketing Consultant who is passionate about making a meaningful impact in healthcare. This "get it done" individual thrives in dynamic environments, combining analytical insight with creativity to drive results. Above all, they care deeply about people, patients, consumers, and colleagues alike, and are dedicated to developing marketing strategies that truly resonate and support Emplify Health’s mission to improve lives. Bonus points for candidates who bring experience leveraging CRM platforms and enjoy digging into data and research to connect the dots between insights and decisions — translating information into smarter strategies and measurable impact. While not required, this blend of marketing intuition and data curiosity is the unicorn skillset we’re excited to find. The Marketing Consultant serves as a strategic partner to Emplify Health, leading the development, execution, and optimization of comprehensive marketing initiatives. This role demands a deep understanding of marketing strategy, brand positioning, and audience engagement across both digital and traditional channels. The Marketing Consultant will leverage patient and consumer insights to craft and implement strategic marketing, brand, and development plans aligned with enterprise priorities. In addition, the ideal candidate brings marketing consulting expertise, high-level research abilities, and a data-driven mindset. They are comfortable working within CRM platforms, building email marketing campaigns, developing marketing automation journeys, and supporting content and media initiatives. This is a role for someone who can think strategically and execute with precision!

Requirements

Bachelor’s degree in Marketing, Business, or a related field required
5-7 years of experience in corporate marketing, strategic planning, or business development.
Strong leadership, analytical, and communication skills.
Forward-thinking mindset with the ability to translate insights into strategic actions.

Nice To Haves

Master’s degree in Business Administration (MBA) preferred.
2 years of experience engaging with upper-level decision makers.
Ad agency and CRM experience strongly preferred.
Candidates must reside in WI, MN, IA , or MI at the time of hire.
Candidates must reside in Wisconsin, Minnesota, or Iowa

Responsibilities

Collaborate with the Marketing Manager and cross-functional teams including market research, corporate communications, brand, digital marketing, design, finance, affiliates, clinical, and administrative leadership.
Identify and analyze consumer trends, market intelligence, and business goals to develop high-impact, insight-driven marketing strategies.
Utilize analytical thinking and curiosity about consumer, market, and industry trends to provide actionable and measurable recommendations.
Lead the execution and optimization of marketing initiatives that enhance brand positioning and audience engagement.
Partner with outside agencies and vendors to support marketing efforts