Marketing Operations Associate

Ashley Digital

22d•$65,000 - $72,000•Remote

About The Position

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, a major player in the home furnishings market. The Growth team is seeking a Marketing Operations Associate to support the Ashley Home business. This role is crucial for executing digital marketing campaigns, managing project timelines, trafficking ads, and overseeing creative assets to ensure successful and timely campaign launches. The ideal candidate will have a background in retail, eCommerce, or DTC, with a strong ability to analyze performance metrics and creative effectiveness. This position involves using tools like Asana, Facebook Ads Manager, TikTok/TTCX, DRIVE, and Figma to streamline workflows and connect creative execution with performance outcomes. The role requires a detail-oriented individual with operational expertise and a passion for data analysis to improve campaign performance.

Requirements

Direct-to-consumer (DTC) or eCommerce experience required; strong understanding of digital customer journeys and performance marketing
3+ years of project management experience, with proven ability to manage timelines, deliverables, and cross-functional collaboration
3+ years of experience in account management or as an account executive within an advertising agency, ad exchange, or a large DTC brand
Proficient with tools such as Google Workspace (Gmail, Docs, Sheets), Slack, Asana, Looker, and Figma
Hands-on experience with advertising platforms including Meta Ads Manager (Facebook/Instagram), TikTok Ads Manager (or TTCX), Google Ads/YouTube, and Google DV360
Comfortable working in a fast-paced, deadline-driven environment, with the ability to pivot quickly based on business needs and seasonal priorities
Strong analytical mindset and a passion for using data and insights to drive decisions and optimize processes
Highly organized, detail-oriented, and proactive in driving tasks forward independently and collaboratively
Must reside and be authorized to work within the United States.

Nice To Haves

Bachelor’s degree preferred, ideally in Marketing, Communications, Business, or a related field
Agency experience is a plus, particularly in account or project coordination roles

Responsibilities

Establish, implement, and enforce naming, tagging, and file-management standards for creative, platform, and reporting teams interacting with the shared asset library.
Prioritize and sequence creative production work across competing deadlines to ensure business-critical campaign launches receive resourcing priority.
Interpret and apply evolving specifications across advertising channels (e.g., Meta, TikTok, YouTube), adapting creative assets or escalating as needed, and advising platform leads on operational implications of new channel requirements.
Design and adjust project timelines and asset launch schedules using tools such as Asana and Notion, reprioritizing work, resolving scheduling conflicts, and determining trade-offs between speed, scope, and quality.
Act as the primary decision-maker for the structure and governance of the digital asset library, determining categorization taxonomy and retention practices.
Manage the intake and quality-control review of creative assets prior to campaign launch, identifying and resolving discrepancies, and ensuring asset structure supports accurate performance measurement.
Analyze creative and campaign performance data to identify trends and develop recommendations to influence campaign strategy and creative direction.
Apply sound, independent judgment and discretion on matters of substantial importance to the company, resolving complex problems and interpreting policies and regulations.