Marketing Operations Assistant

Praxis Packaging•Grand Rapids, MI

22d

About The Position

The Marketing & Sales Support Coordinator provides day-to-day support for marketing, sales enablement, digital marketing, reporting, and administrative functions. This role is responsible for maintaining marketing content and communications, supporting CRM and lead management activities, coordinating digital marketing initiatives, preparing reports, and assisting with internal and external communications. The position works closely with sales, marketing, leadership, and external vendors to ensure operational efficiency, data accuracy, brand consistency, and effective execution of marketing programs.

Requirements

Excellent written and verbal communication skills required.
Strong proficiency in Microsoft PowerPoint and Microsoft Excel required.
Experience working with spreadsheets, reporting tools, business data, and data management processes required.
Strong attention to detail and organizational skills with the ability to manage multiple priorities.
Strong analytical, problem-solving, and information-gathering skills.
Ability to work independently and collaboratively in a fast-paced environment.

Nice To Haves

Associate's degree or Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
One (1) to three (3) years of experience supporting marketing, sales operations, business development, or related business functions preferred.
Working knowledge of Microsoft Word, Teams, and SharePoint preferred.
Basic knowledge and experience with customer relationship management (CRM) systems preferred; Salesforce experience strongly preferred.

Responsibilities

Update sales presentations, case studies, sell sheets, and other sales and marketing collateral to ensure accuracy, consistency, and alignment with company branding.
Support content development and marketing initiatives through proofreading, editing, formatting, reviewing, and maintaining new and existing content.
Maintain and update website content, including landing pages, news articles, blog posts, case studies, industry insights, and related online materials.
Coordinate with internal stakeholders to gather information and support development of marketing materials, customer success stories, and case studies.
Standardize internal presentations, documents, and communications to ensure compliance with established brand standards.
Import, organize, cleanse, and maintain lead and contact data within the Company's CRM platform.
Maintain CRM data quality and support account-level data hygiene initiatives.
Monitor inbound inquiries and assist with lead routing, management, and nurturing activities.
Support account-based marketing initiatives and related sales and marketing programs.
Assist with monitoring marketing automation workflows, integrations, and marketing operational processes.
Conduct research on target companies, customer segments, and industry trends to support business development and audience growth initiatives.
Schedule, publish, and maintain social media content across company platforms.
Monitor social media activity, engagement, audience interactions, and online brand mentions.
Maintain online business directories, company listings, and corporate profiles to ensure information remains accurate and current.
Prepare monthly, quarterly, and ad hoc marketing performance reports related to website traffic, search performance, social media engagement, and paid media campaigns.
Coordinate meetings, schedules, and communications with internal departments, vendors, customers, and prospects.
Assist with planning and coordination of client meetings, leadership meetings, and special events, including catering arrangements, conference room preparation, and related logistics.
Welcome visitors and assist with client, prospect, and leadership meeting coordination, visitor access requirements, and introductions to internal teams.
Monitor and route incoming telephone inquiries and sales and marketing requests.
Assist with sourcing, ordering, and managing branded merchandise and promotional materials.
Support special projects and administrative initiatives as assigned.
Manage executive front desk area for customers and guests.
Performs any other functions and duties assigned and necessary for the smooth and efficient operation of the Company.