Marketing Operations and Events Manager
About The Position
The Marketing Operations and Events Manager will be responsible for overseeing the day-to-day execution of marketing operations for the bank, ensuring consistency, efficiency, and brand alignment across all markets. This role manages marketing budgets and expense tracking, coordinates client communications and promotional initiatives, and leads the planning and execution of events, sponsorships, and community engagement activities. Serving as a key operational partner to the Corporate Marketing Director and Market Leadership teams, this position ensures that all marketing materials, communications, and events are delivered with excellence, reflect SmartBank’s brand standards, and support business development objectives.
Requirements
- Bachelor’s degree in Marketing, Business, or related field preferred.
- Strong interpersonal and organizational skills.
- Ability to apply knowledge and sound judgment in decision-making using established guidelines.
- Proficient level of computer competency including Microsoft Windows (Word, Excel, Outlook)
- Strong written and oral communication skills.
- Detail oriented and ability to function in a team environment.
- Demonstrates ability to maintain a positive attitude.
- High level of integrity
- Able to maintain regular and predictable attendance.
- Willing to accept new ideas and methods and be agreeable to change.
- Must possess the ability to handle multiple tasks simultaneously, with frequent interruptions.
- Self-starter.
- Must be able to prioritize and organize daily workflow.
- Strong relationship management and business development/sales skills.
- Thorough knowledge of bank products and services.
Responsibilities
- Oversees the production, ordering, and distribution of marketing collateral, ensuring brand consistency, quality, and availability across all markets.
- Manages relationships with approved vendors, print partners, and apparel providers to ensure cost efficiency and adherence to brand standards.
- Maintains accurate inventory levels of marketing and branch materials.
- Coordinates with branch and market leadership to ensure appropriate use and distribution of materials.
- Coordinates and executes client communications including e-blasts, mailings, and operational notices.
- Manages communication support for branch operations including schedules, updates, and signage.
- Assists in delivery of corporate communications and executive messaging.
- Leads planning and execution of marketing events, sponsorships, and community initiatives.
- Serves as a liaison to Market Leaders for event coordination and support.
- Manages logistics including timelines, vendors, and onsite execution.
- Tracks and manages marketing budgets and event expenses.
- Reconciles transactions and maintains accurate reporting records.
- Provides reporting insights to leadership.
- Demonstrates SmartBank’s Core Values and Core Purpose in all aspects of the role.
- Embraces and reflects the SmartBank Way by Acting Smart, Looking Smart, and Being Smart.
- Assumes other responsibilities as designated by the Corporate Marketing Director.
- Perform other duties as assigned.
Benefits
- medical, dental, vision, life, and disability insurance
- 401(k) plan with a 4% employer match
- generous paid time off (PTO)
- SmartFlex Days
- 11 Paid Company Holidays
- paid community involvement
- company apparel
- tuition reimbursement
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
