Marketing Officer (Social Media)

Glenmede Trust Co•Philadelphia, PA

4d•Hybrid

About The Position

The Marketing Officer is focused on content generation for marketing materials and campaigns for all areas of the business. This position will create content and manage multiple projects working with internal colleagues, stakeholders, and external partners. This position is responsible for the planning and execution of the company’s social media strategy. The Marketing Officer must be self-directed, detail oriented, and be successful in a compliance-regulated environment. This position will operate in a hybrid work environment, 3 days per week in the office (Philadelphia, PA).

Requirements

Bachelor’s degree in marketing, or a similar discipline.
A minimum of 7 years in a professional marketing role. Financial services industry is a plus.
Successful track record owning social media strategies in a compliance-regulated environment.
Experience creating content for materials and managing projects to deadlines.
Strong attention to detail with proven initiative and proactive follow-through.
Strong working knowledge of Microsoft Office and marketing applications/technology (CRM, CMS, marketing automation platforms, etc).

Nice To Haves

Excellent communication and problem-solving skills.
Team oriented and collaborative.

Responsibilities

Create impactful content by focusing on strategic intent on a variety of marketing materials including, but not limited to, email campaigns, sales and educational materials, website updates (WordPress), social media, advertising, presentations, and internal business deliverables.
Organize, plan, and facilitate the company’s social media activity with a strategic plan to increase brand awareness, engagement, and followers (LinkedIn, Instagram, Facebook).
Promote and train all areas of the company on social media best practices; provide routine enhancements and direction regularly.
Manage multiple projects across business lines ensuring a focus on established objectives and adding value to continuously improve messaging while meeting/exceeding expectations and deadlines for overall success.
Collaborate with the team and key stakeholders to understand project scope, proactively researching and organizing details to determine an outline/plan.
Become proficient with marketing’s tech stack (HubSpot, Salesforce, WordPress, Adobe Professional).
Assist with public relations/media efforts in partnership with management and the PR agency; projects include press releases, social media activity, and website updates.
Facilitate management and training of the department’s content (Seismic) for company-wide use, offering best practices to increase adoption.
Support the company’s internal materials and projects; new hire process, company biographies/headshots, onboarding and training presentations, etc.
Represent the department at meetings when needed.
Contribute to department initiatives to improve collateral, processes, efficiency, and productivity.
Active engagement and accountability in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. Ability and willingness to contribute to the advancement of team, office, and business capabilities. Other duties as required by the position.