Specialist, Social Media Marketing

NBCUniversal•Universal City, CA

21h•$68,640 - $75,000•Hybrid

About The Position

The Universal Studios Hollywood Social Media Specialist will support and execute the overarching Universal Destinations and Experiences Social Content Strategy across multiple social media platforms by publishing content, interacting with social communities, and developing content solutions in real-time. This role requires a proven, creative and passionate social media marketer who can simultaneously manage several social media channels. The specialist will closely work with other members of the Social Media team as well as other functional areas (e.g., PR, Guest Relations) to help create a community management program that promotes Universal Studios Hollywood, Halloween Horror Nights, and Universal Fan Fest Nights.

Requirements

Bachelor's degree from a four-year college or university is required, majors in Marketing or Business Administration, English, or Communications preferred.
3+ years of experience within marketing/social media
Proficiency in MS Office (Word, Excel, PowerPoint, Teams) and Google Workspace
Should be familiar with basic photo / video editing, altering, creating, and sharing
Basic experience with shooting and editing video is preferred
Working knowledge of Adobe Creative Suite, including Photoshop, Premiere, After Effects
Experience with all native social channels and experience with a range of 3rd-party social tools: Omniture, Sprinklr, etc.

Nice To Haves

An understanding of community management, marketing strategy, social media, creative insight, and analytics.
An individual that embodies a creative, social-first spirit of the team, who can write and edit for themselves in a creative and irreverent manner – following our UDX Social Brand Voice.
Knowledgeable and passionate for social media, online communities and digital content.
Theme park enthusiast with knowledge of and passion for all things entertainment.
Sound business and creative judgment and excellent ‘soft skills’ (for partnering with internal stakeholders and maintaining direct communications with guests) are required.
Outstanding written communications skills and detail oriented.
High level of interest in technology and comfort level in working with technology-based tools and applications.
Innovative mindset: someone who looks for new opportunities, generates new ideas, and is able to “find” or develop stories.
Proven experience managing successful high-profile projects that involve multiple business functions, milestone tracking, and collaborations.
Propensity for Time Management/Multi-Tasking: self-starter who is solutions-oriented, thrives under pressure, enjoys fast-paced work and is dedicated to quality. They are extremely motivated and in search of a challenging, career-advancing opportunity.

Responsibilities

Hands-on ownership of the company’s presence on social media. Act as a public voice for our owned social media channels.
Assist with social content planning, programming, publishing, tagging, and editorial calendar.
Support and develop new ways to foster community through real-time engagement.
Monitor emerging sites and communication channels; recommend new initiatives based on these observations and points of knowledge. Create new and creative ways to use social platforms and digital content to tell stories and build our audience.
Provide ongoing reporting to track fan sentiment and the impact of day-to-day outbound content and community management. Track channel growth of social media brand pages and other pages as needed.
Responsible for creating and implementing industry leading social publishing best practices with engagement benchmarks for all social channels.
Build relationships with internal theme park stakeholders and intellectual Property Partners to coordinate cross-promotion opportunities.
Own social content from start to finish by concepting, filming, editing, routing, and publishing photos and videos.
Stay on top of social media trends to keep our brands in relevant and topical conversation.
Performs other duties as assigned.