Marketing Officer - Media

Randolph-Brooks Federal Credit Union • San Antonio, TX

5d • Hybrid

About The Position

The Marketing Officer - Media will report to the Media Manager and will be responsible for developing marketing promotions and campaigns using various channels (e.g. print, out-of-home, radio, social media, television, digital advertising, etc.) to increase membership and product/service penetration. The Marketing Officer position is hybrid role and located at our San Antonio Administrative Service Center (ASC): 1 IKEA-RBFCU Pkwy., Live Oak, Texas 78233.

Requirements

• Bachelors degree in Marketing, Advertising or Communications
• Minimum of three years experience in marketing
• Must be able/willing to commute to the work location: 1 IKEA-RBFCU Pkwy, Live Oak, TX 78233; hybrid schedule
• Ability to manage projects and programs
• Ability to function in a highly collaborative team environment
• Familiarity with traditional and digital media channels; understanding of media terms and placements
• Strong organizational and professional communication skills to help manage relationships with media vendors and internal teams
• Attention to detail for monitoring campaign timelines, trafficking creative assets and ensuring deadlines are met
• Knowledge of Microsoft applications; proficient with Microsoft Excel for tracking media buys and budgets
• Detail oriented and organized for managing multiple campaigns and deadlines

Responsibilities

• Implement marketing initiatives that assist credit union branches/departments in meeting their strategic goals.
• Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget.
• Work in tandem with marketing and communications teams to manage projects from conceptualization to execution.
• Build and maintain relationships with other credit union departments, designers, vendors and media partners to complete projects and meet deadlines.
• Manage marketing efforts for specific credit union branches and increase membership and product penetration through targeted marketing initiatives.
• Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness.
• Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns.
• Manage review process and complete rigorous proofreading and copyediting to ensure the production of the best quality end product.
• All other duties as assigned (note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level