Marketing Mgr- Sr

NEC Corporation • Arlington, VA

6d

About The Position

Manages or performs work across multiple Marketing sub-families including: Product/Brand Marketing: Defining targeted customer segments and associated messaging Developing marketing strategies and plans. Product/Brand Management (P&L Accountability): Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies Managing the product/brand. P&L Advertising & Promotion: Creating or coordinating the production and distribution of advertising and promotional materials. Marketing Research & Analysis: Gathering and analyzing marketplace trends and customer data. Para-Professional incumbents perform basic editing of marketing proposals, presentation, and communication materials; compile and maintain data on status and effectiveness of marketing campaigns and tactics; conduct routine research on marketplace and customer trends. This is a fully proficient and mostly independent individual contributor role. A recognized subject matter expert in job area typically obtained through advanced education and work experience. Works on large projects to achieve operational targets with a significant impact on function / sub-function results. May be responsible for setting day-to-day operational objectives for the team, as well as may direct workflow to other team members. Coaches and reviews the work of lower level professionals. Problems faced are difficult and often complex.

Requirements

• Advanced education and work experience to be a recognized subject matter expert
• Ability to work on large projects to achieve operational targets with a significant impact on function / sub-function results
• Ability to set day-to-day operational objectives for the team
• Ability to direct workflow to other team members
• Ability to coach and review the work of lower level professionals
• Ability to handle difficult and often complex problems

Responsibilities

• Defining targeted customer segments and associated messaging
• Developing marketing strategies and plans
• Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies
• Managing the product/brand
• Creating or coordinating the production and distribution of advertising and promotional materials
• Gathering and analyzing marketplace trends and customer data
• Performing basic editing of marketing proposals, presentation, and communication materials
• Compiling and maintaining data on status and effectiveness of marketing campaigns and tactics
• Conducting routine research on marketplace and customer trends

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed