Marketing Technology Manager

VARITE • San Francisco, CA

2h • Hybrid

About The Position

VARITE is seeking a qualified Marketing Metadata & Taxonomist for a hybrid role in San Francisco, CA. This is a 12-month contract position with a possible extension, offering a pay rate of $65.00 - $71.82/hr. on W2. The client is a prominent American computer software company. VARITE, established in 2000, is an award-winning minority business enterprise providing global consulting and staffing services to Fortune 1000 companies and government agencies. With over 850 global consultants, VARITE is dedicated to delivering excellence through its expertise in scientific, engineering, technical, and non-technical staff augmentation and talent acquisition services.

The Marketing Metadata & Taxonomist will be responsible for program managing, building, and maintaining a metadata and taxonomy governance model for the client's Global Marketing Organization (GMO). This role is crucial for developing a scalable, efficient, and data-driven governance model that supports marketing objectives and operations. The position involves leading initiatives to enhance collaboration, technology integration, and data utilization across over 100 user groups within the GMO, ultimately improving how people, data, workflows, and technology interact in marketing.

Requirements

• Demonstrated ability leading operational frameworks for large, sophisticated organizations, with expertise in marketing technology, data governance, or business process design.
• Proven track record of leading large-scale change initiatives, ensuring adoption and alignment across enterprise-level marketing teams.
• Experience implementing and optimizing large-scale cross-functional projects with hands-on involvement in structuring and governing data within those ecosystems.
• Strong critical thinking and problem-solving skills, with the ability to develop and implement scalable operating models that align with business and marketing goals.
• Expertise in data management principles, including governance, taxonomy design, and integration across multiple systems.
• Established success in partnering with diverse teams, like product, IT, and business customers, to build and sustain scalable marketing operations.
• Experience leading enterprise-wide process improvements, balancing efficiency, governance, and usability for a diverse set of collaborators.
• A Bachelor's degree or equivalent work experience is necessary.

Nice To Haves

• Understanding of Marketing and the Content Operations Lifecycle is a positive advantage.
• Certification in data management, business operations, or related fields is advantageous.

Responsibilities

• Define and implement GMO's governance structures and metadata strategies that drive operational efficiency.
• Lead the development, implementation, and maintenance of a GMO-wide metadata strategy that integrates seamlessly into the broader marketing operating model, ensuring structured, consistent, and accessible marketing data.
• Partner with marketers, IT, consulting, and leaders to implement and optimize our taxonomy for our content supply chain and marketing system of record to ensure alignment with marketing workflows, governance frameworks, and business objectives.
• Establish and maintain a strategic roadmap for structuring marketing operations, incorporating data governance, taxonomy, workflow standardization, and integration across various functions.
• Work with marketing, IT, data teams, and product collaborators to align marketing technology systems with business needs, ensuring detailed data flow and interoperability.
• Establish clear data governance processes to maintain integrity, accuracy, and consistency across all marketing platforms and tools.
• Advocate for data-driven decision-making by ensuring teams have access to structured, high-quality data that improves marketing performance and efficiency.
• Establish methodologies and strategy for reporting on key business metrics and using the stat to transform into actionable insights.
• Improve the operating model by evaluating meaningful measurements, recognizing gaps, and making adjustments to address changing marketing requirements.
• Build and maintain a taxonomy documentation library, run taxonomy governance working sessions with stakeholders, and audit existing metadata for consistency and gaps in order to align teams across the organization.

Benefits

• Health Insurance: Medical, dental, and vision coverage
• Retirement Plans: Participation in a company-sponsored retirement savings plan.
• Legal Service Plans: Offering access to attorneys for legal advice and representation.
• Employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree