Marketing & Membership Manager
About The Position
Merola Opera Program seeks a Marketing & Membership Manager to direct its marketing across all channels, serving as the primary lead for Merola's annual fundraising appeals and patron communications. This is an opportunity for a versatile communicator to own the full marketing toolkit for a legacy arts organization while growing as a strategist and storyteller. A dynamic, detail-oriented content creator and copywriter, this manager owns Merola's marketing operations and public-facing collateral, executes appeal and renewal campaigns, manages key vendor relationships, and supports development operations and the stewardship of donors and members. Working with the Executive Director, development team, and external marketing and PR consultants, they help shape strategy and promote all events, performances, and activities to enhance Merola's visibility. This hybrid, full-time role requires evening and weekend availability during the Merola summer festival and for donor and membership events.
Requirements
- 3–5 years in marketing, communications, development, or a related field.
- Strong writing, editing, and storytelling skills with close attention to detail and brand voice.
- Experience with email platforms (e.g., Mailchimp), social scheduling tools, and a website CMS (e.g., WordPress).
- Familiarity with Adobe Creative Suite, Google Analytics, and SEO/SEM best practices.
- Experience with Salesforce, PatronManager, or other CRM tools strongly preferred.
- Comfort managing donor and member relationships with warmth and professionalism.
- Demonstrated success managing multifaceted campaigns with competing deadlines and stakeholders.
- Deep interest in opera and the performing arts, with a commitment to Merola's mission.
- Ability to work evenings and weekends during events.
Responsibilities
- Lead copy, design, scheduling, and multi-channel execution for Merola's annual appeal cycles and membership renewals, in partnership with the development team.
- Manage the public and donor-facing communications calendar so campaigns are prepared ahead of Merola's busiest seasons.
- Lead all email campaigns, including copy, layout, scheduling, and segmentation, while coordinating list trades.
- Maintain and enhance Merola's website, managing SEO and site analytics with designers and developers.
- Manage Merola's social media presence, content calendar, and partner collaborations.
- Produce copy and oversee the design and production of Merola's print and digital publications, managing vendors and timelines.
- Coordinate with Merola’s marketing and PR consultants on the annual advertising plan.
- Maintain brand guidelines across all internal and external channels.
- Serve as primary liaison with Merola's box office vendor, overseeing comp allocations, sales tracking, and ticket builds.
- Capture and manage ticketing and patron data in the CRM to inform marketing strategy.
- Serve as point of contact for Merola's PR consultants and internal lead on communications and press materials.
- Produce, edit, and manage all photo and video assets, including usage rights, and serve as primary liaison with media vendors.
- Share responsibility for all member inquiries, monitoring Merola's membership inbox for timely, accurate responses.
- Support gift processing and CRM management of donor records.
- Report on marketing and patron performance metrics, tracking KPIs, revenue, and retention goals.
- Work closely with leadership, staff, and consultants on strategy and messaging.
- Assist with all Merola events and performances.
- Other duties as assigned.
Benefits
- medical
- dental
- vision insurance
- 401(k) retirement plan
- paid time off
- paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
