Marketing & Media Specialist

OKUMA AMERICA CORPORATION•Charlotte, NC

2d•Onsite

About The Position

The Marketing & Media Specialist plays a key role in supporting Okuma’s growing marketing needs by developing high-quality digital and multimedia content. As the company expands into new divisions, including Factory Automation and the Global Repair Center, this role will help ensure timely, impactful marketing assets that strengthen brand presence, support sales efforts, and enhance customer engagement. This position is critical in bringing creative capabilities in-house to improve speed to market, reduce reliance on third-party vendors, and deliver compelling content across digital platforms. The identification of Essential Job Functions does not display an exhaustive list of all duties that may be assigned to this position, nor does it restrict the related work that may be assigned to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)
Experience working with web content management systems is a plus
Strong understanding of digital marketing channels and content strategy
Ability to plan, prioritize, organize work, effectively handle multiple projects with track record of successful project completion, and work positively under pressure.
Exceptional organizational skills with the ability to multitask and manage a range of responsibilities and competing priorities while working under pressure to meet deadlines
Superb time management and organizational skills with the ability to meet regular and frequent deadlines
Computer proficiency to include intermediate Microsoft Excel, Word, Office skills, Adobe Creative Suite
Proven experience in multimedia content creation and graphic design
Proficiency in video editing, design tools, and digital content platforms
Familiarity with AI-based content tools is preferred
Familiarity with social media platforms
Possess strong communication skills, both written and verbal
Excellent verbal and written communication skills, as well as exceptional listening skills
Exceptional ability to speak and write effectively in a business environment
Exceptional ability to ask necessary questions
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to carry out instructions furnished in written, oral, or diagram form
Ability to manage multiple projects simultaneously and willingness to adapt to change and take initiative
Ability to sit continuously for over 3/4 of normal work shift, and stand, walk, and reach with hands and arms for at least 1/4 of the normal work shift
Ability to lift and carry, push, or pull up to 10 pounds
Ability to stoop, crouch and reach
Ability to talk or hear continuously
Ability to see clearly to do all work-related tasks (clear or corrected vision at 20 inches or less)
Ability to operate a vehicle and possess a valid driver's license
Finger dexterity is required frequently for over 3/4 of the normal work shift including operating a phone, computer/ electronic equipment
Maintain annual OSHA safety certifications as required by job duties
Live within a reasonable commutable distance to the corporate office

Nice To Haves

Familiarity with AI-based content tools is preferred

Responsibilities

Design and produce high-quality multimedia assets to support marketing initiatives, including: Video creation, editing, and production, Digital ads, banners, and campaign content, Podcasts and audio content, AI-generated content and asset management, Other creative media as needed
Assist with content development and ongoing maintenance of web properties, including: Okuma.com, MyOkuma.com, Customer and distributor portals
Create and manage digital assets to support new and existing online experiences
Support the development of marketing content across multiple channels, including: Email campaigns, Social media content, Blog articles and written content, Limited print materials (e.g., flyers, ads)
Develop training and educational videos for customers and distributors
Create media assets to support new digital platforms and portals
Create marketing materials that support talent attraction and promote Okuma in the community, including recruiting content, employer branding assets, and outreach-related materials
Collaborate cross-functionally to support evolving marketing and business initiatives
Adheres to all company employment policies and safe practices
Performs other duties as assigned and explores opportunities to add value