Social Media & Influencer Marketing Specialist

Petra Brands • Edmonton, AB

1d • Remote

About The Position

Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-6 years of experience in social media management, influencer marketing, or digital marketing.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape.
• Creative mindset with excellent writing and editing skills.
• Proficiency in social media analytics and management tools.
• Strong interpersonal skills with the ability to build relationships with influencers and partners.

Responsibilities

• Manage and curate content for the company’s social media channels to enhance engagement and grow our audience.
• Develop and implement influencer marketing campaigns that align with brand objectives.
• Identify and collaborate with relevant influencers and brand advocates.
• Conduct market research to identify trends and competitor strategies in social media and influencer marketing.
• Analyze campaign performance using metrics and analytics tools and provide regular reports.
• Assist in creating marketing material, including graphics, videos, and blog content.
• Engage with the online community by responding to comments and messages.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level