Marketing Measurement Software Sales Director

Accenture • Boston, MA

2d

About The Position

In this position, you would be working within Accenture Products and Platforms (APP). APP operates a portfolio of product mindset business units inside Accenture each with a shared mission to codify industry and functional knowledge into valuable and differentiated software assets for sale to Accenture clients or as market facing products in client’s own offerings. APP teams overlay Pragmatic frameworks and Agile methodologies to create value and deliver excellence every day. APP products and platforms accelerate time to value, ensure customer satisfaction, and drive productive, long term client engagements. APP offers unique and rewarding opportunities and software career paths within Accenture. Accenture Products & Platforms is seeking a seasoned Software Sales Director for our suite of marketing measurement software products, with an expanded scope into digital video and OTT measurement and activation. You have a proven track record of selling SaaS – an integral team software team member. You are skilled at identifying opportunities, building consultative relationships, and closing complex deals. You excel in developing and executing growth strategies, collaborate comfortably with C-suite leaders, and thrive in fast-paced environments. As a Software Sales Director you will manage opportunities from sales pursuit to close, using deep sales process and offering expertise. You will develop relationships with key buyers and decision makers at new and/or existing clients to protect and grow the business. You will act as point of contact for resolution and escalation of all key items with the client and internally—translating measurement into monetization by using MMM and attribution to quantify incrementality, optimize spend and mix, and improve revenue, yield, and ROI across digital video and OTT inventory.

Requirements

• Minimum 6 years of experience in product domain, industry, or ecosystem.
• Minimum 3 years of enterprise software products and SAAS sales proven track record of exceeding sales metrics.
• Minimum 3 years with tech modernization for Fortune 2000 large enterprises.
• Bachelor's degree or equivalent (minimum 12 years) work experience. (If Associate’s Degree, must have minimum 6 years work experience)
• Professionals in this position should have deep knowledge of telecommunications, media, OTT/digital video, and advertising/marketing industry dynamics—with practical fluency in marketing measurement (MMM and attribution) and how it drives monetization outcomes.
• Proven ability to develop and maintain relationships with C suite executives.
• Experience designing executing go to market strategies and campaigns.
• Demonstrated success in closing complex, high value sales opportunities.

Nice To Haves

• Strong persuasive communication and presentation abilities.
• Advanced negotiation skills to navigate complex financial and operational requirements.
• Fluency in managing sales processes such as forecasting and pipeline management, origination and negotiation capabilities, preparation and execution of industry events, coordinating RFP response processes.
• Self driven, tenacious, diligent and resilient, with a positive outlook.

Responsibilities

• Own a sales plan for software, and meet and exceed sales targets for Software products and SaaS, Cloud Hosting, and Professional Services focused on marketing measurement and monetization (MMM and attribution)—including expanded scope into digital video and OTT use cases.
• Plan Go-to-Market Strategy and gain buy-in and align accountability with internal and channel stakeholders.
• Assure activities to drive top of funnel are sufficient to drive conversion and close to meet/exceed sales plan.
• Assure pursuit and capture motions have sufficient momentum to advance at pace, or own remediation thereof.
• Proactively manage sales campaigns, leveraging in-depth domain software expertise software to close opportunities and grow profitable revenue.
• Cultivate relationships with C-level, IT leaders, and business stakeholders to position software as key to unlocking value and enable transformation.
• Build trust with prospects and clients, identify challenges, and offer tailored solutions that map to the key KPIs of key buyer- and user personas—including tying MMM and attribution outputs (incrementality, optimal mix, and budget recommendations) to monetization decisions in OTT/digital video (pricing, yield management, inventory allocation, and partner strategy).
• Collaborate with Product Marketing, Lead Origination, Pre-Sales, Product Management, Professional Services, and Engineering teams to ensure client needs are met and sales origination and pursuits are successful, and feedback loops are engaged/active – culture of continuous improvement on product value.
• Stay informed about emerging trends within marketing measurement and the adjacent ecosystem and technologies (including digital video/OTT), competitive landscape, and regulatory requirements.
• Articulate and land a clear value narrative for OTT/digital video monetization: how measurement (MMM and attribution) quantifies incremental impact and audience/value drivers, informs budget reallocation and commercial strategy, and ultimately improves revenue, yield, and ROI for advertisers, publishers, and platforms.
• Represent marketing measurement products and Accenture at industry events.

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees