Macy's 2027 Summer Internship - Marketing MBA

Macy's•New York, NY

14h

About The Position

The Marketing & Promotional Strategy Intern will support the development and execution of Macy’s seasonal campaigns and promotional events that drive traffic, conversion, and brand relevance across channels. This role sits at the intersection of marketing strategy, promotional planning, and customer insights, offering hands-on exposure to how enterprise-wide marketing strategies are shaped and delivered at scale. As part of the Marketing Strategy team, you will contribute to priority seasonal campaigns, support the creation of the omni-channel promotional calendar, and help develop innovative event concepts rooted in data, customer insights, and competitive trends. You will collaborate closely with partners across Merchandising, Pricing, Event Architecture, Media, Creative, Digital, and Stores, and support leadership-facing presentations that inform decision-making across the organization.

Requirements

Currently enrolled in an MBA program; candidates with a Bachelor’s degree are encouraged to apply.
Demonstrated record of leadership, professional accomplishment, and strong extracurricular or work experience.
Retail experience preferred, with interest in marketing strategy, promotions, or customer-focused initiatives.
Strong interest in retail, marketing strategy, technology, and innovation.
Passionate about customer experience, brand storytelling, and data-driven decision-making.
Dedicated to the ideals of diversity, inclusion, and respect that Macy’s strives to achieve every day, in every way.
Able to work a flexible schedule based on department and company needs.

Nice To Haves

Strategic & Creative Thinking: Applies creative, strategic, and technical thinking to complex problems and translates insights into actionable recommendations.
Analytical Skills: Comfortable working with data to analyze performance, identify trends, and support decision-making.
Financial Acumen: Interest in partnering with planning and analytics teams to support budgeting, performance tracking, and measurement of success.
Collaboration: Works effectively with cross-functional partners and builds strong working relationships.
Communication Skills: Clear, concise communicator with the ability to contribute to leadership-facing materials and discussions.
Customer-Centric Mindset: Keeps the customer at the center of strategy development and decision-making.
Adaptability: Adjusts priorities and approaches based on feedback, evolving business needs, and market conditions.
Attention to Detail: Ensures accuracy and consistency across research, analysis, and presentation materials.
Time & Project Management: Manages multiple workstreams effectively while meeting deadlines in a fast-paced environment.

Responsibilities

Support the development and execution of strategic marketing briefs and plans for assigned seasonal campaigns and promotional initiatives.
Assist in building promotional event architecture and the omni-channel seasonal marketing calendar aligned with enterprise business goals.
Contribute to the development of innovative and engaging concepts for seasonal, holiday, and promotional sales events.
Conduct competitive, trend, and consumer research to identify insights and growth opportunities.
Leverage Macy’s data and analytics to evaluate past performance, identify trends, and inform future strategies.
Assist in creating executive-ready presentations that clearly synthesize insights, strategies, and recommendations.
Partner cross-functionally with Merchandising, Pricing, Event Architecture, and Marketing teams to align priorities, inform campaign messaging, and support business growth.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement