Marketing Manager

Allara•New York, NY

30d•Hybrid

About The Position

Allara is a comprehensive women’s health provider that specializes in expert, longitudinal care that supports women through every life stage. Trusted by over 60,000 women nationwide, Allara makes expert healthcare accessible by connecting patients with multidisciplinary care teams that have a deep understanding of hormonal, metabolic, and reproductive care. Allara provides ongoing support for hormonal conditions like PCOS, chronic conditions like insulin resistance, and life stages like perimenopause, helping patients see improved health outcomes. As one of the fastest-growing women’s health platforms in the U.S., Allara is bridging long-overlooked gaps in healthcare for women. The Opportunity Allara is looking for a highly organized, execution-focused Marketing Manager to own the programs and infrastructure that keep our marketing engine running. This role spans three core channels: strategic project and campaign execution, organic social strategy and creative, and leading the influencer and creator program in partnership with our paid marketing team. You'll turn briefs into deliverables, data into compelling narratives, and campaign concepts into coordinated launches with clear owners, timelines, and accountability. This is a role for someone who takes pride in excellent execution, moves fluidly across paid and brand, and thrives in a fast-paced startup environment without needing a lot of hand-holding. Location: Hybrid (NYC). We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.

Requirements

4-6 years in marketing, preferably at a DTC consumer brand, digital health company, or agency
Proven track record executing marketing programs across multiple channels with strong project management skills
Confident writer who produces clear, on-brand copy across formats — and uses AI tools to move faster
Experience managing cross-functional teams and external creative partners
Strong analytical instincts with the ability to turn performance data into a coherent recap
Clear, direct communicator who creates structure and holds people accountable without friction

Nice To Haves

Hands-on experience with ClickUp, Asana, or similar project management tools
Enough creative judgment to push back on a brief constructively
Genuine passion for women's health and Allara's mission

Responsibilities

Build and maintain content workflow infrastructure — briefings, reviews, and approvals — and coordinate across writers, freelancers, and internal stakeholders to keep content moving on time
Execute Instagram and TikTok strategy, develop creative content formats and recurring franchises, concept and direct short-form video, and manage community in Allara's voice
Own the influencer and creator program end-to-end: identification, outreach, briefing, contracting, performance review, ambassador programming, and budget management
Curate and manage inbound patient UGC, build sourcing and licensing systems, and create brand health reports based on community sentiment
Serve as the connective tissue between growth and brand on creative — ensuring paid needs are briefed correctly, delivered on time, and brand standards are upheld
Own end-to-end creative production from brief intake through final delivery, manage external creative partners, and maintain the integrated editorial calendar as the source of truth for all content in market
Manage ClickUp project tracking for campaigns, launches, and brand initiatives, and support go-to-market execution for new product and condition-area launches