Marketing Manager

inDrive

10d • Onsite

About The Position

We are seeking a highly motivated Regional Marketing Manager based in Ecuador to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Ecuador and Bolivia.

Requirements

• 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Experience in working with multi-cultural teams, preferably in a matrix structure
• Experience working with a mobile product, preferably ride-hailing or similar tech industry
• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
• Hands-on project management experience, including agency management and direct involvement in tasks when needed
• Ability to develop market insights and marketing strategy and analyze campaign effectiveness
• Strong data and analytical skills
• English and Spanish on a fluent level
• Being based in Quito, Ecuador with the availability for business travels

Responsibilities

• Drive business growth by delivering key customer-related KPIs, including acquisition and retention metrics: both passengers and drivers sides of the marketplace
• Shape the marketing strategy for the country, optimising the marketing mix across digital, media, partnerships, and offline branding
• Develop and execute strategic partnerships with local brands to enhance market impact
• Collaborate closely with Business Development, Product, Marketplace Efficiency, Driver Operations, Legal, and PR teams.
• Ensure consistent brand positioning by leveraging local insights and customer research to align with global brand guidelines.
• Supervise and refine creative materials to ensure all marketing activities resonate with the local audience.
• Implement a test-and-learn approach to identify scalable, growth-driving initiatives.

Benefits

• Access to mentoring, career consulting, and learning programs.
• Global Talent Exchange Program for international experience.
• Company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Co-financed language courses and internal speaking clubs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed