Marketing Manager

Taylor Morrison•Frisco, TX

15d•Onsite

About The Position

As a Marketing Manager working for Taylor Morrison, you will be working closely with our Area Marketing Director and the Vice President of Sales within the division ensuring that the consumer’s needs are met whilst maximizing the profits of the company. You will leverage national marketing tools, campaigns, and supplement them with divisional marketing strategies by providing creative, analytical, organizational, and coordination support with the core responsibility of quality lead and traffic generation. You will also ensure that programs developed as part of the marketing plan are implemented on an effective and timely basis, in a fast-paced environment with changing market conditions.

Requirements

Bachelor's degree in marketing, Communications, or other related field and 3-5 years of marketing experience
Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team
Proficient in all Microsoft Office Applications as well as have savvy computer skills
Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations
Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team
Acts with urgency to meet deadlines , requiring exceptional organizational and time management skills and a focus on details
Strong in communication skills both oral and written as well as strong in organization skills
Customer service oriented and believe customer is number one priority
Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary
Interviewing, selecting, and training employees; Setting rates of pay and hours of work; Appraising productivity; handling employee grievances or complaints, or disciplining employees; Determining work techniques; Planning the work; Apportioning work among employees; Determining the types of equipment to be used in performing work, or materials needed; Planning budgets for work; Monitoring work for legal or regulatory compliance; Providing for safety and security of the workplace
Report to Division/Corporate Office/Community daily and adhere to schedule
Ability to oversee direct reports daily and provide guidance as needed
Ability to access, input, and retrieve information from a computer and/or electronic device
Ability to have face to face conversations with customers, co-workers and higher level manager
Ability to sit or stand for long periods of time and move around work environment as needed
Ability to operate a motor vehicle
Comply with company policies and procedure

Nice To Haves

Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Responsibilities

Manage the implementation of all brand marketing initiatives as well as support division needs to hit strategic goals
Partner with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals
Analyze lead, prospect , buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans
Oversee and track all division marketing initiatives
Manage all website information with all site sources including, but not limited to, static and interactive floor plans, interactive site maps, pricing, community information, directions, photo galleries and other data as well as coordinate monthly web audits
Provide information for digital and social media initiatives
Produce and plan special projects and events
Manage the schedule and execution of emails and work with Area Marketing Director and Email and Marketing Automation Team to track success
Setup new sales offices, the interactive sales office (ISO) and model home experience items
Order, coordinate, and install model exterior signage, entrance signage, and off-site signage
Schedule, gather, organize and maintain visual assets (model and community photography, virtual tours, Matterport tours, floor plan and community videos, etc.)
Responsible for annual division specific marketing plan to drive qualified leads and traffic to all communities
Creation and implementation of division advertising budget including coding and processing of sales & marketing invoices
Manage Division Realtor Relations
Act as liaison to Creative Studio and Corporate Communications team to drive division initiatives
Tracks results for all marketing initiatives, analyzing what worked and what did not work to increase efficiency for the future
Competently communicates between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports and respond promptly to requests
Helps instill a fun culture of teamwork, and openness to drive positive team member engagement
Maintain and organize project files, spreadsheets and other project resources as required
Perform other duties as assigned