Marketing Manager

Planet 13

11d

About The Position

Planet 13 is proud to be one of the largest, most advanced, and sustainable providers of medical cannabis in Florida. Our mission is to help our Florida friends and neighbors live their healthiest lives with our all-natural, sun-grown cannabis products. The Marketing Manager is responsible for executing and managing day-to-day marketing operations for Planet 13’s Florida markets. This role serves as a hands-on contributor and team leader, responsible for developing, implementing, and optimizing multi-channel marketing campaigns across digital, in-store, and community platforms. The position collaborates closely with retail leadership, store teams, and cross-functional partners to ensure marketing initiatives are executed consistently, on time, and in alignment with business objectives. The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects while balancing both strategic

Requirements

Bachelor’s degree from a four-year college or university in Marketing, Communications, or a related field; or three to five years of marketing experience, preferably in a retail or consumer-facing environment; or an equivalent combination of education and experience.
Experience managing multiple projects and priorities in a fast-paced environment.
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or boards of directors.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
To perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, as well as industry-specific software such as Monday.com, Smartsheet, and Trello.
Must be 21 years or older.
Valid driver license.

Nice To Haves

Prior experience in the cannabis industry or another regulated industry is preferred, but not required.
Experience executing multi-channel marketing campaigns is preferred.

Responsibilities

Plan, execute, and manage market-specific marketing campaigns across digital, social media, email/SMS, in-store promotions, and community initiatives.
Develop campaign timelines, briefs, and asset requirements, ensuring projects are completed accurately and on schedule.
Coordinate the creation and deployment of marketing content in collaboration with internal teams and external partners.
Ensure all marketing materials comply with company standards and Florida state cannabis regulations.
Manage multiple marketing projects simultaneously using project management tools, ensuring deadlines and deliverables are met.
Track marketing budgets, monitor vendor performance, and reconcile expenses against approved plans.
Identify and communicate budget variances and recommend cost-effective solutions.
Support new store openings, promotions, and in-store marketing initiatives.
Partner with retail and operations teams to align marketing efforts with store readiness and business needs.
Evaluate in-store customer experience and provide recommendations for improvement.
Monitor and analyze campaign performance using available data and reporting tools.
Provide regular updates to leadership, including key performance metrics, insights, and recommendations.
Identify trends and opportunities to improve marketing effectiveness and return on investment.
Supervise and support a small marketing team, including assigning work, providing feedback, and supporting development.
Coordinate cross-functional efforts to ensure alignment and execution of marketing initiatives.
Promote a high standard of organization, accountability, and execution within the team.
Comply with all HR policies including confidentiality and non-disclosure.
Assist with the implementation of company policies, standard operating procedures, and performance standards.
Maintain a clean and organized work environment.
Daily compliance with Company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.