Marketing Manager

Wiley

5d•£40,200 - £57,533

About The Position

We are seeking a customer-focused, sales-aligned Field Marketing Manager to support marketing efforts across our Core account segment in the Americas and EMEA. This is a high-volume, high-impact role that requires a marketer who thrives at the intersection of strategy and execution. This role partners closely with sales, product marketing, revenue operations, and campaign teams to deliver localized, field-ready account-based marketing campaigns and programs that support pipeline growth, customer retention, and account expansion across approximately 3,500 Core institutional accounts. The ideal candidate understands that field marketing in this space means being a true partner to sales, not an order taker. You will bring strategic thinking to reactive requests, challenge assumptions when needed, and proactively identify opportunities to drive value for customers and revenue for the business.

Requirements

6–8 years of experience in B2B marketing, with a strong preference for field marketing, account-based marketing, or demand generation roles
Demonstrated experience partnering directly with sales teams to support pipeline growth, customer retention, and account expansion
Experience working across multiple regions and adapting content and campaigns for local markets, ideally within Americas and EMEA
Proficiency with Salesforce (reporting, campaign management, data hygiene) and marketing automation platforms
Strong project management skills with the ability to manage multiple concurrent campaigns, stakeholders, and deadlines in a matrixed organization
Excellent written and verbal communication skills with the ability to translate complex product value propositions into clear, compelling customer-facing content
Bachelor’s degree in marketing, business, communications, or a related field

Nice To Haves

Experience in scholarly publishing, academic libraries, healthcare information, or adjacent B2B subscription/SaaS industries
Familiarity with the academic library buying cycle, consortium-based purchasing, and institutional procurement processes
Experience with Salesforce Marketing Cloud (SFMC) or similar enterprise marketing automation platforms
Experience marketing to institutional buyers (as opposed to individual consumers) with long, complex sales cycles
Understanding of open access publishing models and transformative agreements is a plus

Responsibilities

Serve as the primary field marketing partner to Core account managers across Americas and EMEA, building trusted relationships that enable proactive, strategic marketing support
Execute 1:1 and 1:few account-based field marketing activities aligned to regional priorities and account plans
Evaluate incoming sales requests critically, ensuring requests are well-founded and aligned with business objectives before committing team resources
Support sales with the creation and adaptation of account-specific customer materials, including presentations, pitch decks, one-pagers, and email templates
Collaborate with account managers to identify upsell and cross-sell opportunities for non-journal products (e.g., Journal Backfiles, Online Books, eMRWs, Wiley Digital Archives, Cochrane Library)
Partner with Global Demand Generation and Global Conferences & Events on Core-related campaign and event strategies to drive new logo acquisition, pipeline generation, customer retention, and expansion
Partner with product marketing to tailor messaging for Core institutions across customer lifecycle stages (acquisition, onboarding, renewal, expansion)
Translate product and value propositions into practical, field-ready content assets that resonate with academic and healthcare library decision-makers
Brief and collaborate with shared services teams (campaigns, digital marketing, design) to execute marketing programs, ensuring quality and business relevance throughout the process
Localize global campaigns for regional and market-specific relevance, recognizing that library buying behavior, consortium structures, and decision-making processes vary significantly by country and region
Track and report on field marketing performance metrics including MQLs, SALs, SQLs, marketing-impacted pipeline, and marketing-impacted revenue
Maintain accurate Salesforce campaign records and ensure marketing activity is properly attributed to pipeline and revenue outcomes
Provide regular account and market insights to the Associate Director and broader marketing leadership to inform strategy and resource allocation
Contribute to monthly business reviews and activity reporting with clear, data-backed summaries of marketing impact
Work across B2B and B2C marketing boundaries to coordinate account-level activities where institutional and end-user marketing intersect
Partner with Customer Education and Customer Success teams where appropriate, maintaining clear role boundaries while supporting shared customer objectives
Contribute institutional and regional expertise to cross-functional planning and campaign development