Marketing Manager

Pipecare Group•Warsaw, NY

30d•Onsite

About The Position

PIPECARE Group of Companies is seeking a Marketing Manager to join their team in Warsaw, Poland. This group-level leadership role reports directly to the Chief Executive Officer and is responsible for defining and executing the global marketing strategy. The Marketing Manager will focus on building and protecting the PIPECARE brand, enhancing market positioning and visibility, and supporting commercial growth through targeted campaigns, digital channels, and strategic communications. This is a high-impact role that offers significant autonomy and requires a commercially minded marketer experienced in complex, multi-regional businesses.

Requirements

Proven track record in a senior marketing role, with demonstrated experience developing and executing multi-channel marketing strategies.
Strong commercial acumen with an ability to connect marketing activity to business development and revenue outcomes.
Exceptional written and verbal communication skills, with the ability to produce high-quality content and present confidently to senior stakeholders.
Experience managing digital marketing programmes, including website management, SEO, paid media, and social media.
Strong project management skills with the ability to manage multiple workstreams and priorities across different time zones and markets.
Experience managing agencies, creative partners, and external vendors.
Proficiency across the Microsoft 365 suite and marketing technology platforms (CRM, marketing automation, analytics tools).
Demonstrated ability to operate independently in a complex, fast-paced international environment.
Minimum 7 years of progressive marketing experience, including at least 3 years in a leadership or management role.
Bachelor’s degree in marketing, Communications, Business, or a related discipline.
Demonstrable experience delivering end-to-end marketing campaigns in a B2B environment.

Nice To Haves

Experience in the energy, oil and gas, or industrial services sectors.
Familiarity with pipeline inspection, integrity management, or related technical services.
Experience in a group or holding company environment with multi-jurisdictional scope.
Fluency in additional languages relevant to PIPECARE’s operating regions (Arabic, German, Spanish, or French advantageous).
Postgraduate qualification in Marketing or Business (MBA or CIM Chartered Marketer advantageous).
Experience working across EMEA, Asia, or Americas markets in an international business context.
Background in technical or engineering-led industries.

Responsibilities

Own and evolve the PIPECARE brand globally, ensuring consistent application across all jurisdictions, channels, and touchpoints.
Define the group’s marketing strategy in alignment with commercial and growth objectives, and present annual marketing plans to the CEO and senior leadership.
Position PIPECARE as a market leader in pipeline inspection and integrity services, developing targeted messaging for key sectors and geographies.
Lead the development of compelling value propositions that differentiate PIPECARE’s capabilities and technology in competitive markets.
Lead the group’s digital marketing presence, including the corporate website, SEO strategy, and all digital channels.
Develop and oversee a content marketing programme including thought leadership, technical articles, case studies, and white papers that demonstrate PIPECARE’s expertise.
Manage social media strategy and editorial calendar, ensuring content is relevant, consistent, and aligned to business objectives.
Monitor digital performance metrics and use data-driven insights to continuously improve reach, engagement, and lead generation.
Partner closely with regional Business Development teams to develop market-specific campaigns, collateral, and client-facing materials that support the sales pipeline.
Oversee the production and maintenance of all commercial materials including capability statements, presentations, datasheets, proposals, and tender submissions.
Lead the group’s CRM marketing strategy, ensuring the database is maintained, segmented effectively, and leveraged for targeted outreach.
Design and manage key account and strategic client communications programmes, including seasonal campaigns and relationship-building initiatives.
Develop and execute the group’s events strategy, including industry conferences, trade shows, technical seminars, and client entertainment.
Manage relationships with PR and media agencies, overseeing press activity, media placements, and the group’s external communications calendar.
Oversee internal communications related to marketing activity, ensuring regional teams and leadership are aligned on brand and campaign initiatives.
Act as the primary point of contact for all marketing-related queries internally and externally.
Manage the group marketing budget, ensuring efficient allocation of spend and clear return on investment reporting to the CEO.
Produce regular performance reporting covering campaign outcomes, digital analytics, and brand health metrics.
Establish and enforce brand governance standards across all group entities and third-party partners.
Evaluate, select, and manage external agencies, vendors, and creative partners.