Marketing Manager

Frontera Healthcare • Fredericksburg, TX

11h • Hybrid

About The Position

The Marketing Manager supports the execution and optimization of Frontera Healthcare Network's marketing strategy across all channels. Reporting to the Chief Strategy Officer, this role leads day-to-day campaign management, vendor coordination, and content production while mentoring the Marketing Coordinator. The Marketing Manager bridges strategy and execution, ensuring campaigns are delivered on time, on brand, and tied to measurable outcomes. Abide by Frontera's Mission, Vision, and Values daily.

Requirements

• Bachelor's degree required
• 4-7 years of experience in marketing, communications, or a related field.
• Demonstrated success managing multi-channel marketing campaigns independently.
• Experience managing vendors, contractors, or direct reports.
• Strong understanding of SEO, Google Analytics, and digital marketing platforms.
• Proficiency with design tools such as Canva or Adobe Creative Suite.
• Excellent written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.

Nice To Haves

• Master's degree preferred.
• Healthcare or nonprofit experience a plus.

Responsibilities

• Develop and execute multi-channel marketing campaigns across digital, social, print, and in-person channels.
• Lead SEO strategy and website optimization efforts to improve organic reach and user experience.
• Manage vendor relationships and oversee creative production to ensure brand consistency and quality.
• Use analytics tools to track campaign performance, report on outcomes, and optimize ongoing efforts.
• Create and manage a content calendar that supports organizational priorities and community engagement goals.
• Support planning and execution of community events, health fairs, and outreach initiatives.
• Represent Frontera at community events as needed, including occasional evenings and weekends.
• Collaborate with clinical and operational teams to develop relevant, community-centered content.
• Manage marketing budget lines and demonstrate ROI on campaigns and vendor spend.
• Build collaborative relationships with Development, Community Engagement, and clinical teams to support cross-functional initiatives.
• Align all marketing activity with organizational priorities in partnership with the Chief Strategy Officer.
• Perform other duties as assigned to support the overall success of the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level