Marketing Manager (Adtech)

Verve • New York City, NY

6d • $1,100 - $120 • Hybrid

About The Position

Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at www.verve.com Who You Are We are seeking a highly motivated Marketing Manager to join our Marketing team in the New York office. The ideal candidate will bring a strong background in product or field marketing, with a solid understanding of the ad tech industry, ideally marketplace products and solutions. In this role, you will be responsible for building our brand identity, growing our regional share of voice, and strengthening our position as a leader in the cross-screen ad marketplace in the US, working closely with commercial leadership.

Requirements

• 3-5 years of relevant work experience in B2B marketing, with at least a few years in product marketing or field marketing in the adtech industry
• Experience with media agencies, ad marketplaces or demand side platforms managing buy or sell side relationships
• Strong interpersonal skills, with the ability to influence and collaborate with leaders across departments
• Exceptional verbal and written communication skills with a proven track record in content creation
• Ability to analyze data to make informed marketing decisions

Responsibilities

• Lead GTM planning for Marketplace ad products across buy- and sell-side in the US market
• Partner with product marketing to scale tier 1 DSPs and publishers through targeted account-based initiatives, using a mix of paid and organic tactics
• Collaborate with product marketing and BI to generate insights on consumer, buying, and selling trends for thought leadership
• Identify content opportunities to build Verve’s category leadership and share of voice
• Maintain a quarterly thought leadership catalogue and create short-form content (blogs, social posts) to support commercial teams
• Oversee planning, programming, and execution of key local events along with sponsorships and speaking opportunities
• Identify adhoc opportunities to collaborate with select partners, covering events, blogs, press releases, webinars and case studies
• Manage relationships with IAB (US) and other industry bodies, overseeing content and event activation

Benefits

• Stay healthy and covered with our comprehensive Medical, Dental, Vision, Disability, Life, and other Insurances
• Support your long-term financial security with our 401(k) Retirement plan with company match
• Save on everyday expenses with pre-tax FSA and HSA plans for Healthcare, Dependent care, and Commuting
• Pick what matters most to you in our Fringe Personalized Benefits Platform , with a budget of $100/month: lifestyle, fitness, hobbies, travel, and more
• Recharge with 12 paid holidays , unlimited PTO , and 3 Wellness Days throughout the year
• Enjoy peace of mind with paid Parental Leave for life’s important milestones
• Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees