Marketing Manager

OE Federal Credit Union•Livermore, CA

19h•$124,684 - $132,397•Onsite

About The Position

Join the Best “UNION” Credit Union Around! In 1964, OE Federal Credit Union opened its doors to serve union members with a simple goal of providing a better alternative to banks. A credit union is more than a financial institution. We are a community, a family. Our teams are our greatest asset, we are energetic, dynamic, and passionate about assisting our members with financial wellness. Built on the foundation of union pride, OE Federal is a 1.4 billion company and the country’s largest labor-based credit union serving more than 115,000 members nationwide! Our People Make the Difference! Are you looking to take on a dynamic and challenging role? OE Federal is seeking to hire a Marketing Manager! Your Purpose: Under indirect guidance, you will actively develop and execute a strategic marketing plan to grow existing member business, drive new memberships, and create OE Federal awareness with union prospects as well as the broader marketplace. The Marketing Manager will introduce new tools and technologies to drive OE’s digital presence, create and flawlessly execute multi-channel marketing efforts that are both on message & brand, and measure impact for optimum learning purposes. This role requires covering tasks with intermediate proficiency. The ideal candidate needs to be a self-motivated, creative, and an effective leader. The position has an influential role in the communication of the credit union’s mission into the marketplace, promotion of products and services to the membership, and stewardship of important marketing tools, metrics, and services required to move the business forward.

Requirements

Associates degree in an applicable field AND minimum 4 years of work experience in a Manager-level role OR High School Diploma/GED AND minimum 6 years of experience in a similar role required.
Ability to motivate, develop, and lead a team and influence others in a collaborative fashion across the credit union.
Ability to think analytically in the development of strategic plans, while also having strong execution / tactical skills. Must be able to problem solve and course correct as needed.
Experience with modern marketing tools, including digital channels and measurement / tracking capabilities. Able to turn member insights into effective new marketing plans.
Experience in the financial services industry (credit unions preferred).
Creative thinker with a results-oriented approach.
Working knowledge of member related databases and core tools (required).
Capable of working in a fast-paced environment and can swiftly execute with high quality.
Strong business acumen and analytical skills.
Ability to communicate effectively (both verbal and written) for gaining organizational alignment.

Responsibilities

Develop and leads a highly functional marketing team, responsible for key management duties such as team hiring, performance evaluations, setting objectives, training, and performance evaluations.
Create and direct the annual marketing plan and select product marketing plans. Leads all phases of promotional and advertising marketing campaigns designed to increase member adoption and loyalty, build brand awareness, and generate incremental revenue.
Strategic leader overseeing all media, including the website, social media, direct mail, newsletters and sponsor publications.
Build strong working relationships cross-functionally with numerous internal departments for planning / execution purposes and for achieving organizational goals and objectives.
Collaborate seamlessly with colleagues across departments and branches to deliver optimal and efficient service to our members. Uphold a standard of professionalism actively fostering positive relationships internally and externally.
Develop and maintain a comprehensive understanding of the credit union’s products and services, ensuring compliance with applicable Federal and State laws, Credit Union banking regulations, and OE Federal Credit Union’s policies and procedures and current promotions.
Perform other job duties as assigned.

Benefits

Medical, dental and vision benefits that cover the employee, spouse and dependents
Retiree medical benefits
A defined benefit Pension Plan with 100% employer contributions of $6.57/hour
$10,000 Life Insurance
$5,000 Accidental Death and Dismemberment
11 ½ Paid Holidays per year
17 days of Paid Time Off (PTO) to start
Annual Performance Bonus Program – Up to 5% of employee’s annual base paid on December 15thof each year
A 401(k) plan
OE Federal Membership for you and your Family
Employee loan discounts
Casual dress code