Marketing Manager

Home Energy Pros•Fort Wayne, IN

39d•$50,000 - $200,000•Onsite

About The Position

Home Energy Pros is a $5M+ home services company seeking a Marketing Manager who will treat the CRM and lead generation as their own business. This role offers a direct impact on revenue, with uncapped earning potential tied to the pipeline built. The ideal candidate is proactive, system-oriented, and comfortable working independently as the sole marketing person. The company has existing infrastructure including GoHighLevel (GHL), a database of over 10,000 contacts, Meta/Facebook Ads, EDDM direct mail, and a Squarespace website, all of which the Marketing Manager will own, optimize, and expand.

Requirements

3+ years in marketing operations, CRM management, or growth marketing.
Real hands-on experience with GoHighLevel or a comparable CRM/automation platform — GHL experience is a strong plus.
A track record in direct-response or high-volume sales environments (home services, D2D, insurance, or similar).
Comfort with data — you build the dashboard, you don't wait for someone else to hand you one.
Experience running Meta ads and/or direct mail campaigns.
The instinct to build first, ask permission later.

Nice To Haves

You see a messy CRM and your instinct is to fix it, not complain about it.
You've generated leads before and know the difference between "ran some ads" and building a system that reliably produces booked appointments.
You want your paycheck tied to results you can point to, not a fixed salary regardless of performance.
You're comfortable being the only marketing person in the building — no committee, no six approvals, just you and the founders.
You think in systems, and you can build the answer, not just report on it.

Responsibilities

Take full ownership of GoHighLevel — pipelines, automations, tagging, and reporting across every market we operate in.
Launch the reactivation campaign against our 10,000+ contact database — segment it, sequence it, measure it.
Run and scale paid lead gen through Meta ads and EDDM direct mail.
Build follow-up systems (SMS, email, voicemail) that turn cold leads into sits and sits into sales.
Report on what matters — lead volume, sit rate, close rate, cost per acquisition.
Keep the data clean — DNC compliance, skip tracing coordination, dedup.