Marketing Manager

TELUS•Montreal, QC

1d•Hybrid

About The Position

As a Marketing Manager — Community Marketing Strategy & Influence, you will play a key role between marketing vision and the real customer experience. You will ensure that every touchpoint reflects TELUS’ distinctive strengths in a consistent, relevant, and impactful way across all channels. This role involves designing and deploying 360° marketing strategies that support local market activation, community engagement, and customer acquisition. You will collaborate with multiple internal partners to ensure seamless execution, strong cultural alignment, and a consistent end-to-end customer experience.

Requirements

Bachelor’s degree in marketing, communications, copywriting, or a related field.
4 to 6 years of experience in copywriting, multichannel marketing communications, and email/SMS campaign management.
Experience in web optimization and content marketing.
Strong knowledge of the Quebec market and its cultural realities.
Excellent marketing writing skills: email, SMS, web content, promotional communications.
Proficiency with project management tools such as Asana, Monday.com, or Jira.
Familiarity with monitoring tools such as Google Alerts or social listening tools.
Excellent spoken and written French and English.
Strong attention to detail and quality control rigor.
Excellent cross-functional collaboration and strong adaptability.
Creative mindset combined with an analytical approach.
Strong interest in turning strategy into concrete action.

Nice To Haves

Experience in competitive intelligence, an asset.
Knowledge of marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud, an asset.
Knowledge of web and analytics tools: CMS, Google Analytics, basic HTML, an asset.

Responsibilities

Develop and execute localized marketing campaigns adapted to the realities of Quebec communities
Plan integrated go-to-market strategies for wireline and wireless offers in collaboration with stakeholders
Ensure the cultural relevance of messaging for targeted markets
Develop the tools and materials needed to support campaign and field event activation
Coordinate multichannel publishing (email, web, SMS) and perform quality control before launch
Develop communications aligned across the full customer journey, from awareness to loyalty
Manage pre- and post-acquisition communications, including awareness, consideration, conversion, onboarding, and retention
Write, plan, and adapt personalized communications (email, SMS, MMS) based on customer segments and journey stages
Analyze communication performance using metrics such as open rates, click-through rates, and conversion rates
Continuously optimize campaigns using A/B testing
Ensure consistency with the TELUS tone: authentic, clear, and engaging
Manage communications and content related to local influencer strategies
Prepare clear creative briefs and ensure consistency of tone and messaging across all campaign assets
Monitor telecommunications market trends in local Quebec markets
Analyze competitor positioning and messaging to identify opportunities for differentiation
Highlight our distinctive strengths in response to market evolution
Regularly share strategic insights with the team to support campaign adjustments
Update and optimize local web content
Improve calls to action to support online conversion
Ensure consistency between web content and personalized communications
Ensure compliance with applicable Canadian legal requirements
Track and communicate the results of digital optimizations