Marketing Manager

Toys For Trucks•Appleton, WI

1d•Onsite

About The Position

Toys For Trucks, a leading retailer for automotive accessories since 1989, seeks a skilled and motivated Marketing Manager to oversee and manage advertising and promotional strategies across multiple platforms in both eCommerce and retail environments. The role involves expertise in Amazon ad management, eCommerce marketing, co-op fund management, website promotions, social media advertising, Google advertising, and traditional channels like commercials and radio ads. The ideal candidate thrives in a dynamic environment, demonstrates strong organizational and management skills, and approaches work with a results-driven mindset.

Requirements

4+ years of experience in eCommerce, digital marketing, or related fields.
Proven experience in digital marketing and ad management.
Strong knowledge of Amazon Ads, Google Ads, Facebook Ads, and SEO best practices.
Proficiency in creating compelling content and graphics for promotional use.
Exceptional organizational and communication skills.
Ability to work independently and collaborate effectively with teams.
Proven ability to lead complex projects working with a diverse team of creative employees and external partners.
Ability to develop and manage timelines, juggle multiple projects, collaborate, and deliver against deadlines.
Strong analytical skills, able to translate data and market information into conclusions and actionable insights.
Proficient with Microsoft Office / Google Suite.

Responsibilities

Oversee Amazon advertising strategy and spend, including transitioning from third-party management to internal oversight, optimizing budgets, coordinating with the Listings Department for SEO alignment, and monitoring performance of new product listings.
Manage manufacturer co-op advertising funds, ensuring effective utilization, accurate recordkeeping, and timely documentation for reimbursement and compliance.
Direct website promotional activities, including content strategy, banner development, collaboration with manufacturers to improve site visibility, and creation of marketing content across multiple platforms.
Oversee Google advertising campaigns, including phone call ads, keyword strategy and bidding, and local pickup inventory feeds to support retail and eCommerce growth.
Manage Facebook advertising, messaging, and marketing initiatives to increase brand visibility and drive engagement across retail and eCommerce channels.
Lead the tracking, analysis, and reporting of key marketing performance metrics, ensuring progress is measured and strategies are adjusted to meet business objectives and ROAS targets.
Manage and optimize multi-channel marketing campaigns, analyze performance data to guide strategic decisions, collaborate with internal teams and external partners, and ensure all advertising efforts are aligned to drive growth and maximize return on investment.