Marketing Manager, Children and Family Building

Jewish Family and Children's Services • San Francisco, CA

8d • $110,000 - $120,000

About The Position

The Marketing Manager leads marketing for three of Jewish Family and Children's Services’ fee-for-service areas: the Center for Children and Youth (CCY) clinical programs, Adoption Connection, and Surrogacy Pathway. Reporting to the Director of Marketing and Communications and collaborating with Division Directors, this hands-on role builds awareness, recognition, and trust in these brands among clients, prospective clients, supporters, and referral sources, helping drive inquiries and business growth.

The role shapes brand strategy, positioning, and messaging; develops integrated campaigns; oversees marketing vendors and digital channels; and supports outreach to pediatricians, schools, and therapists who refer families to JFCS. It also leads content and storytelling and tracks marketing performance through client inquiries and intake outcomes, reporting results monthly and adjusting activity when goals are not met.

JFCS serves individuals and families across the San Francisco Bay Area and provides services including adoption, mental health, senior care, disability services, financial assistance, Holocaust education, and youth development. Its mission is rooted in Jewish values, and its services are offered to people of all faiths and backgrounds. Applicants must be authorized to work in the United States without current or future employer sponsorship; visa sponsorship is not provided.

Requirements

• Associate's degree or an equivalent combination of education and experience is required.
• At least 6 years of relevant professional marketing experience, including digital marketing tied to client or customer acquisition goals.
• Demonstrated ability to define and strengthen brand identity, supported by examples showing results.
• Ability to measure marketing and business goals and take corrective action when goals are not met.
• Experience managing paid media budgets and agency relationships.
• Strong, clear, compelling writing, storytelling, and editing skills for varied audiences.
• Proficiency in Microsoft Office Suite, including Outlook, Teams, Calendar, OneDrive, SharePoint, Word, Excel, and PowerPoint.
• Proficiency in Google Workspace, including Docs, Sheets, and Drive.
• Comfort with marketing data, funnels, GA4, and CRM or intake data, and ability to translate numbers into decisions.
• Authorization to work in the United States without current or future employer sponsorship.

Nice To Haves

• Bachelor’s degree in marketing, communications, advertising, business, or a related field.
• Experience in a nonprofit organization, healthcare, social services, community-based programs, or a related setting.
• Familiarity with marketing tools such as GA4, Meta Ads Manager, Mailchimp, and Asana.

Responsibilities

• Partner with the Director of Marketing and Communications and division leadership to define what CCY and Family Building Services stand for and shape brand strategy, positioning, and messaging.
• Drive inquiries for CCY clinical services through integrated paid, digital, content, and community campaigns.
• Drive inquiries for Adoption Connection and Surrogacy Pathway among waiting families, intended parents, birth parents, and surrogates.
• Build awareness of and trust in CCY and Family Building Services among clients, prospective clients, supporters, and referral sources.
• Direct agency partners across paid search, paid social, SEO, and programmatic advertising; set goals, hold partners accountable, and shift budget toward effective approaches.
• Oversee digital marketing, including websites, email, social media, and sponsored placements with parent and community publications.
• Lead content and storytelling in the JFCS voice, including short-form video planned with designers, freelancers, and clinical experts.
• Measure marketing and business outcomes, track inquiries by source through to new clients with intake teams, report results monthly, and take corrective action when results fall short.
• Support outreach to pediatricians, schools, and therapists who refer families to JFCS.

Benefits

• Employer 403(b) retirement match plus an additional employer contribution, subject to eligibility.
• Cafeteria benefits plan with customizable coverage, including options such as health insurance, flexible spending accounts, retirement plans, and wellness programs.
• 16 holidays annually, including 10 federal holidays and up to 6 Jewish holidays.
• Three weeks of vacation annually.
• Two weeks of sick leave annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree