Marketing Manager, Navista Practice Marketing

Cardinal Health•Nashville, OH

23d

About The Position

At Navista, a Cardinal Health company, our mission is to empower community oncology practices to deliver personalized, patient-centered cancer care, close to home. Working with the speed and agility that cancer care deserves, we deliver the advanced services, technology and financial support practices need to remain independent. The Marketing Manager position leads all organic marketing efforts for Navista alliance member practices, including managing social media strategies, developing localized content, building tailored promotional plans and supporting practice goals through aligned messaging and marketing campaigns.

Requirements

Bachelor’s degree in Marketing, Communications or related field, preferred
4-8 years’ experience in related field, experience in oncology or healthcare is strongly preferred
Prior experience with downstream marketing and lead generation activities
Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel
Excellent communication, presentation and writing skills; Is highly detail oriented
Demonstrated time management, project management and marketing experience
Ability to work in a highly matrixed organization and effectively collaborate with others
Ability to work in a fast-paced, deadline-driven environment
Ability to prioritize and balance multiple initiatives at once
Demonstrates logical decision making and executive presence in a business environment
Ability to understand market trends and competitive positioning
Ability/willingness to travel up to 20% (domestic)
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business.
Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels.
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects.
Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots.
Comfortable trying new things and uses past experiences and feedback to continuously improve future performance.
Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives.
Works independently on complex projects of large scope and may receive general guidance/oversight on new projects.

Responsibilities

Develop and execute localized marketing and communications strategies that strengthen practice brand visibility, support physician reputation, and drive patient growth.
Translate practice performance data and local market insights into actionable marketing recommendations, including campaign prioritization, messaging focus, and channel mix to support patient growth and referral development.
Serve as a strategic marketing advisor to Navista practices, helping guide decision making on campaign timing and disease state focus based on business goals, competitive dynamics, and practice maturity.
Monitor local market dynamics and competitive positioning to inform practice marketing strategies and messaging.
Manage the social media strategy and execution for Navista member practices; Develop and post organic social media content, create and manage content calendars, coordinate visual asset development, and contribute to reporting.
Collaborate with individual practices to promote community events, highlight team culture, and share valuable patient-facing content.
Propose video themes by scripting provider videos and commercials and develop interview questions for testimonials and spotlights.
Serve as a content manager/writer for promotional collateral, including rack cards, blogs, infographics, website bios, flyers.
Lead general and localized content creation, scheduling, and community engagement to drive brand awareness and promotions.
Work closely with Physician Relations Managers, Operators, Creative, Web, and vendor/agencies to implement marketing strategies tailored by practice.
Collaborate effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health
Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales and profitability for the business.
Demonstrates knowledge of marketing disciplines and concepts necessary for building and executing business and marketing plans. This includes an understanding of traditional and emerging marketing channels.
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform a variety of tasks and projects.
Maintains an understanding of Cardinal Health beyond their own team and function; Shows an ability to connect the dots.
Comfortable trying new things and uses past experiences and feedback to continuously improve future performance.
Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives.
Works independently on complex projects of large scope and may receive general guidance/oversight on new projects.