Marketing Manager

Premier Staffing Solution•Cold Spring, KY

13d•Onsite

About The Position

We're looking for a strategic and hands-on Marketing Manager to lead and execute marketing initiatives that drive brand awareness, customer engagement, and product growth. This role will own the marketing strategy while partnering closely with sales and product teams in a fast-paced, collaborative environment.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
2+ years of experience in B2B marketing, preferably in a manufacturing or industrial setting.
Strong understanding of Adobe tools, Google marketing platform
Experience with trade show management, PIM tools, LMS platforms, and intranet software (e.g., SharePoint, Notion, etc.).
Excellent communication, organization, and project management skills.
Proactive, resourceful, and comfortable working in a fast-paced, cross-functional environment.

Nice To Haves

Experience in automotive, industrial, or manufacturing environments
Trade show and event marketing experience

Responsibilities

Develop, implement and own annual marketing plans and budget aligned with company goals and customer needs, ensuring efficient allocation of resources for maximum ROI.
Serve as the company's Brand Ambassador by setting, approving and maintaining internal and external brand standards.
Manage and optimize campaigns for new product introductions using the company's PIM system and digital marketing tools.
Create, distribute, and manage content across various formats—web, print, email, video—to support brand consistency and sales enablement.
Lead social media, advertising strategies to improve brand awareness.
Own lead generation and lead flow processes within the company CRM platform.
Ensure all leads are accurately captured, tracked, and nurtured through marketing automation tools.
Monitor lead engagement, report on campaign performance, and continuously optimize for conversion.
Lead and maintain a comprehensive company-wide marketing calendar to coordinate product launches, campaigns, training, events, and communications.
Ensure key stakeholders are aligned on marketing timelines and deliverables.
Responsible for updating and maintaining company's website content.
Manage the company intranet, maintaining up-to-date content, resources, and news to foster internal communication and employee engagement.
Work closely with Product Management to support new product introductions with compelling messaging and content.
Partner with Account Managers and Customer Service to understand customer needs and tailor campaigns accordingly.
Support co-branded marketing and promotions for key customers and distribution partners.
Manage the strategy, content development, and engagement of Auveco University, the company's digital LMS.
Partner with internal experts to ensure the training library is relevant, high quality, and aligned with business priorities.
Track usage, completion rates, and user feedback to continuously improve the platform.
Lead the planning and execution of national and customer trade shows, including logistics, booth design, promotional materials, and lead capture strategy.
Coordinate pre-show marketing and post-show follow-up through CRM and sales teams.