Marketing Manager

Wellington Management • Boston, MA

15d • Hybrid

About The Position

The position We are seeking a Marketing Manager to join our Private Investing Marketing team and help drive integrated, full-funnel marketing across a growing global platform spanning private equity, venture capital, and private credit. This role sits at the center of our marketing efforts owning end-to-end campaign strategy and execution, shaping platform and fund positioning, and ensuring alignment across channels, audiences, and teams. You will partner closely with design, content, PR, and investment teams to deliver cohesive, high-impact marketing programs that support fundraising, brand building, and investor engagement. This role will play a central role in:
Driving fundraising support across funds
Strengthening our brand and market positioning
Building scalable marketing processes and infrastructure

Requirements

• 8-10 years of experience in marketing, ideally within: Asset management, private markets, or financial services
• Experience owning end-to-end, multi-channel marketing campaigns
• Strong understanding of: Audience segmentation and positioning, Content and campaign integration, Marketing performance measurement
• Experience working across: Digital and offline channels, Cross-functional teams and senior stakeholders
• Ability to: Translate complex ideas into clear messaging, Manage multiple priorities in a fast-paced environment, Balance strategic thinking with execution
• You think in systems and campaigns, not just individual tactics
• You are structured and organized, with strong project and stakeholder management skills
• You are curious and commercially minded, with an interest in markets and investing
• You are a strong collaborator, comfortable working with senior stakeholders, working across borders, and influencing outcomes
• You are both strategic and hands-on

Nice To Haves

• Entrepreneurial mindset and intellectual curiosity
• Sense of humor and passion for working in a creative and collaborative environment
• Grace under pressure; ability to adapt, “roll up sleeves” and get things done

Responsibilities

• Lead Integrated Marketing Campaigns: Own the planning and execution of full-funnel marketing campaigns across channels, including: Client and prospect communications, Internal communications, Digital and content distribution. Translate business priorities into cohesive, multi-channel campaign strategies. Support marketing infrastructure and campaign mapping to improve scalability and efficiency.
• Shape Positioning & Messaging: Define and evolve platform, fund, and audience segmentation. Develop clear, differentiated messaging and positioning frameworks. Ensure consistency of narrative across campaigns, channels, and materials.
• Drive Brand & Narrative Evolution: Contribute to the ongoing development of brand architecture and platform narrative. Partner closely with PR to ensure alignment between internal messaging and external storytelling. Help shape how the platform is positioned in a competitive and evolving market.
• Manage External Partners: Manage relationships with design agencies and external partners. Provide clear direction, feedback, and quality control to ensure output meets brand and strategic standards.
• Measure & Optimize Performance: Partner with analytics to track campaign and fund-level performance. Analyze engagement across channels. Translate insights into actionable recommendations to improve campaign effectiveness.
• Deliver Market & Competitive Insights: Monitor competitive landscape and industry trends. Synthesize insights to inform: Messaging, Campaign strategy, Product positioning.
• Partner Across Functions: Work closely with: Global marketing, Investment teams, Product team, Editorial/Content lead, Events, Design, PR. Collaborate with the Editorial lead to: Integrate content into campaigns, Align content planning with campaign priorities, Ensure consistent distribution across channels.

Benefits

• retirement plan
• health and wellbeing
• dental
• vision
• pharmacy coverage
• health savings account
• flexible spending accounts
• commuter program
• employee assistance program
• life and disability insurance
• adoption assistance
• back-up childcare
• tuition/CFA reimbursement
• paid time off (leave of absence, paid holidays, volunteer, sick and vacation time)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed