Marketing Manager (Part Time, Hybrid)

aptihealth•Clifton Park, NY

3d•$36,400 - $41,600•Hybrid

About The Position

As Marketing Manager, you'll join our Growth Team, reporting to the Chief Operations Officer. You'll shape how aptihealth reaches the payers and health systems we partner with and the patients they serve. This is a part-time role of 20–25 hours per week, scheduled Monday–Friday between 9 a.m. and 5 p.m. It is mostly virtual, with occasional on-site work at our Clifton Park, NY office. Candidates must be based in the Albany–Clifton Park–Saratoga Springs region.

Requirements

Bachelor's degree in Marketing, Business Administration or a related field
3–5 years of experience in a marketing specialist or similar role
Experience developing outreach campaigns that drive patient or member engagement
Experience using marketing performance data to evaluate and improve campaigns
Experience with marketing strategy and execution across multiple channels
Experience with content development
Experience with customer or B2B engagement marketing
Experience marketing to B2B healthcare audiences, particularly payers, health plans, health systems, or similar healthcare organizations
Strong grasp of digital and traditional marketing, including SEO, social media and market research
Hands-on experience with marketing analytics, CRM platforms, including Salesforce preferred, web analytics, ad platforms (e.g., Google Ads), and Microsoft Office.
Must be eligible to work in the United States
Based in the Albany–Clifton Park–Saratoga Springs region

Nice To Haves

HTML, CSS or web development experience
Adobe Creative Suite is a plus

Responsibilities

Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care
Plan and execute marketing for prospective payer and health system customers, including account-based marketing in Salesforce
Create sales enablement content and customer presentations
Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost
Analyze landing-page and conversion data to improve the funnel
Support website updates and redesigns, PR and communications
Lead or support events, tradeshows and sponsorships (some travel)
Coordinate internal and external resources to deliver on marketing priorities