Marketing Manager

D.R. Horton•Charlotte, NC

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. The right candidate will manage and lead the development of a comprehensive strategic marketing plan for the division while ensuring brand consistency. Coordinate with the Division President to develop and manage its marketing and communication plan. Support sales area managers, marketing personnel, and relevant division personnel to ensure marketing plan is executed in line with the division goals.

Requirements

Bachelor's degree from a four-year college or university
Four to six years of digital marketing experience and/or training
Advanced knowledge of SEM including meta tags, Panda and Penguin optimization algorithms, and PPC management
Advanced Knowledge of MLS and realtor sites such as Zillow and Realtor.com
Expert knowledge in Google Analytics, social media sites, Adobe Creative Suite to include InDesign, Photoshop, photography and video editing software
Proficiency with MS Office and email

Nice To Haves

Master’s degree in Advertising/Marketing/Communications preferred
New home sales marketing experience preferred
Strong written and verbal communication skills
Creative thinking

Responsibilities

Coordinate advertising and public relations with the ad agency for current communities
Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral in coordination with the ad agency and sales representatives
Coordinate the selection of model options
Coordinate and participate in the compilation and completion of brochures, signage, and sales office
Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
Oversee the marketing of all active and upcoming communities and approve marketing materials such as ad campaigns, press releases, website designs, e-blast campaigns, logos, direct mail campaigns, etc. In conjunction with region legal and corporate compliance
Hire and manage all vendors for model home openings within local division and corporate requirements
Identify and prioritize marketing objectives, including managing effective marketing campaigns–digital and on site
Manage online branding and communication efforts through the company’s website, mobile, and email marketing campaigns
Support a wide range of digital and traditional marketing needs for the division including strategy, planning, targeting, implementation, reporting and/or optimizing
Analyze and interpret user journey data to improve the customer experience
Review performance of the website and track campaign reporting to manage revenue, costs, and ROI
Manage reports and dashboards to provide detailed tracking of marketing programs across various channels as well as measuring, monitoring and optimizing the funnel from inquiry to closed opportunity
Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
Communicate with various departments to improve products and company image
Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to travel overnight