Marketing Manager - Plunge Beach Resort
About The Position
Plunge Beach Resort in Fort Lauderdale is a laid-back, beachfront workplace with a fun, creative vibe. Just steps from the ocean, it offers a refreshing setting where curators enjoy a relaxed, supportive environment and genuine guest connections. With its retro-meets-modern style and tight-knit crew, it’s the perfect place to grow your hospitality career while embracing the beach life. Plunge Beach Resort is hiring for a Marketing Manager. You should join our team if you believe that great marketing is about creating meaningful connections between guests and memorable experiences, that a strong brand tells a story, inspires engagement, and drives loyalty, that creativity and strategy work best when they are aligned with business goals, that hospitality marketing should capture the energy, personality, and unique spirit of a destination, that collaboration across departments creates the most successful guest experiences and marketing campaigns, and that every touchpoint—from social media and email campaigns to on-property events and partnerships—helps shape the guest journey.
Requirements
- 2–4 years of experience in Communications, Marketing, Business, Public Relations, Hospitality, or a related field required.
- Previous experience managing business social media profiles required.
- Strong knowledge of online marketing and a solid understanding of major digital marketing channels.
- Experience managing social media platforms and tools, including Facebook Business Manager and other social media management dashboards.
- Strong understanding of social media KPIs, analytics, reporting, and their application to overall marketing strategy.
- Demonstrated knowledge of social media platforms relevant to the hospitality industry, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, TikTok, and emerging platforms.
- Computer literate and proficient with Microsoft Office applications, Outlook, Canva, Adobe Creative Suite, and other marketing and design tools.
- Creative eye for capturing high-quality photography and video content, with the ability to perform basic photo and video editing.
- Excellent written, verbal, visual, and interpersonal communication skills.
- Ability to communicate information, ideas, and brand messaging effectively through written, verbal, and visual formats.
- Strong organizational, project management, multitasking, and time-management skills.
- Ability to perform job functions with attention to detail, speed, accuracy, and professionalism while adapting quickly to new tools and technologies.
- Demonstrated ability to take ideas from concept through execution while following direction and meeting deadlines.
- Proven ability to work independently and collaboratively, while confidently leading content development, content creation, content editing, online reputation management, and on-property marketing activations.
- Ability to naturally promote brand advocacy through relationship-building both online and offline.
- Demonstrated commitment to delivering exceptional social customer service through empathy, professionalism, sound judgment, problem-solving, conflict resolution, and guest advocacy.
- Ability to maintain professional personal social media profiles that reflect positively on the brand and organization.
Nice To Haves
- Bachelor's degree in Marketing, Communications, Business, Public Relations, Hospitality Management, or a related field preferred.
- Hospitality, resort, hotel, tourism, or lifestyle brand marketing experience preferred.
- 1–2 years of paid advertising experience preferred.
- 1–2 years of experience working with external partners, vendors, agencies, influencers, media contacts, or community organizations preferred.
- Previous experience working with creative agencies, media partners, vendors, photographers, and content creators preferred.
- Previous public relations experience preferred.
- Bilingual English/Spanish communication skills preferred, but not required.
Responsibilities
- Developing and executing marketing strategies that increase brand awareness, drive revenue, and support occupancy goals.
- Managing social media platforms, digital marketing campaigns, website content, and online reputation efforts.
- Creating engaging content, including photography, video, blogs, email campaigns, and promotional materials.
- Building relationships with media partners, influencers, tourism organizations, community groups, and local businesses.
- Planning and promoting resort events, special offers, seasonal campaigns, and guest experiences.
- Analyzing marketing performance, tracking campaign results, and identifying opportunities for growth and improvement.
- Collaborating with Sales, Revenue Management, Operations, and Leadership teams to support business objectives and revenue strategies.
- Managing marketing budgets, vendor relationships, advertising initiatives, and creative projects.
- Staying current on hospitality trends, digital marketing best practices, and emerging opportunities to elevate the brand.
- Bringing fresh ideas, creative energy, and strategic thinking to help Plunge Beach Resort stand out in a competitive market.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
