Marketing Manager - Plunge Beach Resort

Coury Hospitality•Lauderdale by the Sea, FL

3d•Hybrid

About The Position

Plunge Beach Resort is hiring for a Marketing Manager. You should join our team if you believe that great marketing is about creating meaningful connections between guests and memorable experiences, that a strong brand tells a story, inspires engagement, and drives loyalty, that creativity and strategy work best when they are aligned with business goals, that hospitality marketing should capture the energy, personality, and unique spirit of a destination, that collaboration across departments creates the most successful guest experiences and marketing campaigns, and that every touchpoint—from social media and email campaigns to on-property events and partnerships—helps shape the guest journey.

Requirements

Bachelor's degree in Marketing, Communications, Business, Public Relations, Hospitality Management, or a related field preferred.
2–4 years of experience in Communications, Marketing, Business, Public Relations, Hospitality, or a related field required.
Hospitality, resort, hotel, tourism, or lifestyle brand marketing experience preferred.
1–2 years of paid advertising experience preferred.
1–2 years of experience working with external partners, vendors, agencies, influencers, media contacts, or community organizations preferred.
Previous experience managing business social media profiles required.
Strong knowledge of online marketing and a solid understanding of major digital marketing channels.
Experience managing social media platforms and tools, including Facebook Business Manager and other social media management dashboards.
Strong understanding of social media KPIs, analytics, reporting, and their application to overall marketing strategy.
Demonstrated knowledge of social media platforms relevant to the hospitality industry, including Facebook, Instagram, X (formerly Twitter), LinkedIn, Pinterest, YouTube, TikTok, and emerging platforms.
Computer literate and proficient with Microsoft Office applications, Outlook, Canva, Adobe Creative Suite, and other marketing and design tools.
Creative eye for capturing high-quality photography and video content, with the ability to perform basic photo and video editing.
Excellent written, verbal, visual, and interpersonal communication skills.
Ability to communicate information, ideas, and brand messaging effectively through written, verbal, and visual formats.
Strong organizational, project management, multitasking, and time-management skills.
Ability to perform job functions with attention to detail, speed, accuracy, and professionalism while adapting quickly to new tools and technologies.
Demonstrated ability to take ideas from concept through execution while following direction and meeting deadlines.
Proven ability to work independently and collaboratively, while confidently leading content development, content creation, content editing, online reputation management, and on-property marketing activations.
Ability to naturally promote brand advocacy through relationship-building both online and offline.
Demonstrated commitment to delivering exceptional social customer service through empathy, professionalism, sound judgment, problem-solving, conflict resolution, and guest advocacy.
Ability to maintain professional personal social media profiles that reflect positively on the brand and organization.
Previous experience working with creative agencies, media partners, vendors, photographers, and content creators preferred.
Previous public relations experience preferred.
Ability to work flexible hours, including occasional evenings, weekends, holidays, and special events based on business needs.
Bilingual English/Spanish communication skills preferred, but not required.

Responsibilities

Developing and executing marketing strategies that increase brand awareness, drive revenue, and support occupancy goals.
Managing social media platforms, digital marketing campaigns, website content, and online reputation efforts.
Creating engaging content, including photography, video, blogs, email campaigns, and promotional materials.
Building relationships with media partners, influencers, tourism organizations, community groups, and local businesses.
Planning and promoting resort events, special offers, seasonal campaigns, and guest experiences.
Analyzing marketing performance, tracking campaign results, and identifying opportunities for growth and improvement.
Collaborating with Sales, Revenue Management, Operations, and Leadership teams to support business objectives and revenue strategies.
Managing marketing budgets, vendor relationships, advertising initiatives, and creative projects.
Staying current on hospitality trends, digital marketing best practices, and emerging opportunities to elevate the brand.
Bringing fresh ideas, creative energy, and strategic thinking to help Plunge Beach Resort stand out in a competitive market.