Marketing Manager

Craftsman+

11d•Remote

About The Position

CRAFTSMAN+ is a fast-growing company operating at the intersection of creativity and technology, providing a SaaS platform and creative services for iconic brands. They are seeking a Marketing Manager to take ownership of the company's market presence. This role involves both strategic planning (campaign strategy, go-to-market plans, brand positioning) and hands-on execution (writing content, scheduling posts, analyzing data). The Marketing Manager will build the marketing function, directly impacting awareness, engagement, and pipeline for both the SaaS platform and creative services. This position is ideal for someone who is organized, execution-driven, and a critical thinker who enjoys building from the ground up.

Requirements

3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem.
Hands-on experience creating content and executing campaigns.
Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce).
A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently.
Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean.
Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth.
Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative.

Nice To Haves

Working knowledge of the ad tech landscape (DSPs, publishers, creative technology, mobile, or performance marketing)
Familiarity with basic design tools (Canva or similar) and AI-powered marketing platforms.
Experience contributing to demand generation, brand marketing, or partner marketing programs.
Comfort with short-form video creation or willingness to learn.

Responsibilities

Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.
Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results.
Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand.
Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).