Marketing Manager

16 On Center•New York, NY

19d•$80,000 - $85,000•Onsite

About The Position

As the Marketing Manager at Olly Olly Market, you will lead the development and execution of marketing initiatives that drive awareness, engagement, and traffic to the food hall. You will oversee social media, digital marketing, events, partnerships, public relations, and content while working closely with internal teams, vendors, and partners. This role will manage the overall marketing strategy and calendar, ensuring initiatives are creative, organized, on brand, and aligned with business goals.

Requirements

5+ years of field marketing experience, ideally within the hospitality industry.
Excellent time management and organizational skills, with strong attention to detail.
Ability to efficiently manage multiple projects at once and prioritize effectively.
Thorough understanding of marketing strategies and analytics, public relations and communications, social media platforms, and web/blogging.
Strong interpersonal skills with an enthusiastic, self-motivated, and collaborative approach.
Ability to take ownership of projects and lead initiatives proactively.
Strong written and verbal communication skills.
Ability to work collaboratively across teams and build strong relationships with vendors, partners, agencies, and other stakeholders.
Ability to work on-site and meet the physical requirements of the position, with or without reasonable accommodation.

Responsibilities

Lead weekly marketing meetings both internally and with our partners, pushing the food hall team’s creative limits.
Manage our social media team and calendars, promoting individual food hall brands and identities.
Support organization, internal structure, and communication efforts for new projects.
Create and execute an annual marketing plan inclusive of an events calendar, key partnerships, press, and budgets.
Build short and long term grassroots marketing plans in partnership with our events and operations teams to drive traffic and sales.
Write, curate, and execute weekly and monthly newsletters featuring upcoming events, food specials, and our community.
Manage communication between our PR firm, food hall management, design team, and partners, acting as a liaison to ensure quick turnaround, fact-checking, and consistent content.
Coordinate photoshoots for press and internal use, working with kitchen and bar managers on execution, and archive and organize photo files.
Consistently review and update website content in conjunction with our IT team.
Work with the private events team to develop collateral, assets, and toolkits to support marketing efforts for private events.
Develop, strategize, and report on digital marketing and out-of-home efforts with partners.
Maintain a thorough understanding of and manage Olly Olly’s marketing budget with the support of the Director of Food Hall Operations.
Consistently strive to go above and beyond in providing hospitality to our employees, guests, and partners.
Create content for Olly Olly’s TikTok account.
Build relationships with influencers and coordinate opportunities for them to visit the market and create content.