Marketing Manager

Linklaters•New York, NY

30d

About The Position

Drives and manages high-impact, high-quality local marketing activities across various channels to engage target audiences, strengthen brand awareness, and support firm and client and sector strategy. Ensures global and regional marketing initiatives are localized appropriately, ensuring targeting, content, and execution resonate with the local market while maintaining strategic alignment. Work closely with dedicated Events teams to plan, organize, and execute local events to the highest standards, enhancing client engagement and positioning the firm as a market leader. Identify, grow, and manage local sponsorships and partnerships, strengthening existing relationships and identifying new opportunities that align with the firm’s brand and strategy. Analyze local market trends and client insights, using data to shape messaging, refine targeting, and optimize marketing effectiveness. Develop insightful reports and presentations, tracking key marketing performance metrics and identifying drivers of success. Identify and integrate emerging marketing trends, ensuring the local strategy remains innovative and competitive. Work seamlessly with stakeholders across the firm and across Business Teams to ensure the smooth execution of marketing activities and sharing of best practice. Collaborate with regional and global marketing teams to access tools, templates, and expertise.

Requirements

Proven experience in marketing and events management, ideally in a professional services or corporate environment.
Strong track record of executing marketing activities that drive engagement and brand awareness.
Demonstrated ability to plan and deliver high-quality events, from conception to execution, with a focus on client engagement.
Experience managing sponsorships and partnerships, including evaluating opportunities and building strategic relationships.
Strong analytical skills with experience using data-driven insights to refine marketing strategies and measure effectiveness.
Hands-on experience managing social media and digital content, ensuring alignment with local market trends and brand identity.
Proficiency in developing reports and presentations, with the ability to track key performance metrics and communicate insights effectively.
Excellent stakeholder management skills, with experience working cross-functionally and collaborating with regional/global teams.
Brand Strategy
Channel Distribution Management
Channels Strategy
Content Design
Content Development
Content Strategy Development
Data Analysis
Digital Marketing
Insight Generation
Marketing Strategies
Reputation Management
Social Media Management

Responsibilities

Drives and manages high-impact, high-quality local marketing activities across various channels to engage target audiences, strengthen brand awareness, and support firm and client and sector strategy.
Ensures global and regional marketing initiatives are localized appropriately, ensuring targeting, content, and execution resonate with the local market while maintaining strategic alignment.
Work closely with dedicated Events teams to plan, organize, and execute local events to the highest standards, enhancing client engagement and positioning the firm as a market leader.
Identify, grow, and manage local sponsorships and partnerships, strengthening existing relationships and identifying new opportunities that align with the firm’s brand and strategy.
Analyze local market trends and client insights, using data to shape messaging, refine targeting, and optimize marketing effectiveness.
Develop insightful reports and presentations, tracking key marketing performance metrics and identifying drivers of success.
Identify and integrate emerging marketing trends, ensuring the local strategy remains innovative and competitive.
Work seamlessly with stakeholders across the firm and across Business Teams to ensure the smooth execution of marketing activities and sharing of best practice.
Collaborate with regional and global marketing teams to access tools, templates, and expertise.