Marketing Manager

Accenture•New York, NY

2d•Hybrid

About The Position

The Sales Pursuit Marketing Manager will be responsible for delivering end-to-end marketing programs to support key sales opportunities with clients in the Americas. This individual will work closely with sales teams to identify Accenture’s competitive positioning, win themes, and overarching messaging for both sole-source opportunities and competitive RFP responses. This individual should excel at storytelling; taking complex business solutions and developing easy-to-understand stories that showcase the clients’ business challenge and Accenture’s capabilities in simple and relatable language.

Requirements

Bachelor’s degree
Minimum of 8 years B2B Pursuit and/or Account Based marketing experience.
B2B Professional services experience
Proven experience delivering end-to-end programs to support sales opportunities throughout the entire pursuit life cycle
Solid Program management
Proven experience in storytelling
Proven experience in Marketing strategy development and planning
Proven experience in message and sales campaign development
Strong written, content development and oral communication skills
Ability to develop and apply creative and innovative solutions to complex issues
Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
Understanding and ability to originate and apply marketing concepts
Ability to develop and apply creative solutions to complex issues
Budget management
Excellent customer service skills
Executive presence and influence
Ability to manage and build relationships in a matrixed environment
Global perspective and understanding of local business marketplace
Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture
Ability to manage multiple projects under tight deadlines and budgets

Responsibilities

Ensure prioritized deals receive GO Marketing support early to best influence the deal by collaborating on prioritization of the pipeline with market unit sales lead.
Increase marketing differentiation across the sales lifecycle (Stage 0 – 3b).
Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
Enable the business to help grow client relationships and conversations via social and digital channels.
Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.
Working with Creative, Digital and other support teams and collaborators, lead the marketing strategy, messaging and creative marketing solutioning for some of Accenture’s most important deals including:
Facilitate messaging sessions with deal teams
Make the complex simple, creating client-focused messages and using their preferred channels to drive differentiation
Create compelling stories that bring together the clients’ challenge, industry context, Accenture recommendation and client value proposition into an easily understood and memorable narration
Develop/implement creative ways to tell the ‘one Accenture’ story.
Manage multiple pursuits and stakeholders across various timelines.