Marketing Manager

Techstra Solutions•Pittsburgh (Squirrel Hill area), PA

12d

About The Position

Techstra is seeking a Marketing Manager to support the execution of marketing initiatives that strengthen brand awareness, generate leads, support business development, and enhance client and prospective client engagement across digital marketing, content marketing, event marketing, traditional media, and business development channels. The Marketing Manager will be a hands-on contributor responsible for planning, coordinating, and executing marketing campaigns while collaborating with leadership, consulting teams, business development, recruiting, and external partners. This role requires strong project management, content development, communication, and analytical skills, along with the ability to manage multiple priorities in a fast-paced environment. The ideal candidate is knowledgeable in B2B marketing and enjoys bringing ideas to life through campaigns, content, events, and digital marketing initiatives. They should be comfortable working across a variety of marketing disciplines while using data and performance insights to continuously improve results.

Requirements

Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
4+ years of progressive marketing experience, preferably in B2B technology, consulting, professional services, staffing, or related industries.
Experience executing digital marketing, social media, email marketing, content marketing, public relations, and event programs.
Strong writing, editing, and proofreading skills with excellent attention to grammar, style, and accuracy.
Experience supporting lead generation, brand awareness, and business development initiatives.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Analytical mindset with experience using marketing performance data to drive decision-making and improve results.
Excellent communication and collaboration skills with the ability to work effectively across teams and stakeholders.

Nice To Haves

Experience in consulting, professional services, technology services, digital transformation, staffing, or talent solutions.
Familiarity with CRM platforms, marketing automation tools, email marketing platforms, and web analytics solutions.
Experience creating content aligned with thought leadership, executive visibility, service-line promotion, and lead generation initiatives.
Understanding of SEO best practices, website content management, and digital marketing strategies.
Experience supporting multi-channel marketing campaigns and coordinating events, webinars, sponsorships, and client engagement activities.
Ability to translate complex business and technology concepts into clear, compelling marketing content.

Responsibilities

Execute integrated multi-channel marketing campaigns to support brand awareness, lead generation, and business growth.
Coordinate campaign planning, execution, tracking, and optimization to improve engagement and marketing performance.
Assist in developing and implementing go-to-market messaging for Techstra's consulting, technology, data, automation, AI, digital transformation, and talent services.
Support account-based marketing, targeted outreach efforts, and business development initiatives aligned with priority markets and target accounts.
Develop and maintain marketing content, including blogs, social media posts, email campaigns, case studies, client success stories, service overviews, thought leadership content, and website updates.
Ensure brand consistency across marketing materials, presentations, digital channels, and communications.
Maintain content calendars and coordinate content development with internal subject matter experts and leadership.
Support leadership visibility initiatives through social media content, website updates, executive profiles, event attendance and sponsorship, and thought leadership campaigns.
Manage and update website content to improve messaging, user experience, SEO performance, and lead generation opportunities.
Support email marketing, digital advertising, social media, and marketing automation activities.
Monitor website, email, and social media performance and recommend improvements based on analytics and engagement data.
Assist with website enhancements, content updates, landing pages, and conversion optimization initiatives.
Coordinate Techstra's participation in industry conferences, sponsorships, webinars, networking events, and client engagement activities.
Assist with award submissions, media opportunities, university partnerships, and other public relations initiatives.
Promote events through digital campaigns, email marketing, social media, and supporting collateral.
Partner with business development and consulting teams to create presentations, case studies, sales collateral, solution overviews, and other client-facing materials.
Support marketing efforts aligned with target industries, service offerings, and strategic growth initiatives.
Conduct market and competitive research to identify trends, opportunities, and insights that support marketing and business development activities.
Track and report campaign performance using CRM, website analytics, email metrics, and marketing automation tools.
Measure marketing effectiveness and identify opportunities for optimization and improvement.
Assist with budget tracking, vendor coordination, and marketing program administration.
Maintain marketing data, reporting dashboards, and performance metrics.
Collaborate with leadership, consulting teams, business development, recruiting, and operations to support company priorities.
Support employer branding initiatives through social media, recruiting campaigns, events, and content creation.
Coordinate with external agencies, designers, vendors, and contractors to ensure projects are completed on time and within budget.