Marketing Manager

Sree Hotels•Charlotte, NC

4d•Onsite

About The Position

SREE Hotels is looking for an enthusiastic and motivated Marketing Manager to work in our corporate office, located in the Ballantyne area of Charlotte. As a Marketing Manager, you will enjoy professional training & development, responsive corporate support, competitive pay, and an excellent benefits package. SREE Hotels LLC offers our associates unparalleled opportunities for advancement in the Hospitality Industry. The Company currently owns and operates 24 brand name hotels in popular markets like Charlotte, Raleigh, Columbia, Cincinnati and Myrtle Beach and we are expanding. Our portfolio includes well-respected brands like Marriott, Hilton, & IHG. Our Corporate Office is conveniently located in the beautiful Ballantyne area of Charlotte, NC with easy access to major highways and airports making travel a breeze. The Marketing Manager is responsible for enhancing SREE Hotels LLC’s use of the web and e-commerce channels to improve market share and drive revenue performance. Strategically manage the content, appearance and performance of our branded sites so that they are efficient and aggressively growing revenue. Champion assigned hotels’ presence on the Internet and in third party booking channels and be responsible to develop company wide strategies and actions. Serve as a catalyst and leader for field-based initiatives to improve e-commerce performance by taking an active role in training company personnel, and then evaluating hotel level results. The Marketing Manager also provides evaluation and reporting tools to track revenue productivity.

Requirements

Excellent writing and communication skills.
Imagination and creativity.
Strong, high-level perspective and sharp business acumen.
Seasoned marketing and promotional skills.
Strong work ethic and the ability to work towards specific goals in an independent fashion.
Team oriented management style.
4 Year degree from an accredited college or university with a focus on marketing or Hotel Administration.
2 years of operations or sales and marketing experience in the hospitality industry.
Specific experience with e-commerce and web management.
Ability to work any hours/days of the week necessary to meet business requirements.
Dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
Reliable transportation and possess a valid state driver's license in order to visit local hotels.

Responsibilities

Strategically manage the content, appearance and performance of branded sites and Cvent Venue listings to ensure they are efficient and productive revenue channels.
Ensure that all sites are profitable, current and of the highest quality, including written content, photography, site functionality, and search engine optimization.
Monitor site performance through the use of internet based tools and brand-based revenue reports.
Review and update all e-channel content to ensure web presence is visible, accurate, and profitable.
Consistently monitor the hotels’ web presence with specific focus on both GDS and major OTAs, such as Expedia, Booking.com, Agoda/Priceline, Travelocity and Hotels.com.
Serve as the Corporate Champion for all relationships with the major OTAs, for both opaque and retail channels.
Collaborate directly with Revenue Management to run ad campaigns to address need times for assigned hotels.
Collaborate with Operations & General Managers to provide access to OTAs and ensure reputation management expectations are being met.
Develop e-commerce strategies and action plans for each hotel and the division as a whole to ensure that the company optimizes its share of these channels for room nights, meetings, and social/leisure business.
Develop annual strategy as a component of the annual business plan process with detailed goals and action plans for individual hotels, and the division as a whole.
Collaborate directly with the Director of Marketing to develop and launch programs and promotions that drive share and expand the company’s presence in each local market.
Identify other online promotional opportunities to drive room nights, as well as creating partnerships with third party referral sites.
Develop sales collateral and flyers to support the on property sales teams with promotions and sales initiatives.
Develop and distribute reporting tools and processes to track performance and productivity of all online channels.
Serve as the catalyst and leadership for field-based e-commerce involvement, as well as serving as a resource and support for all hotel division team members.
Provide e-commerce training presentations at Annual Manager Meetings.
Work closely with all members of the corporate and on property teams to meet monthly, quarterly, and annual goals.