ABX Marketing Manager

League Inc.

4h•$105,000 - $120,000•Hybrid

About The Position

As an Account-Based Marketing Manager, you will execute Account-Based Experience (ABX) campaigns and plays that drive engagement, pipeline, and revenue growth across League's priority U.S. accounts. Reporting to the Senior Account-Based Marketing Manager for the U.S., you'll bring our ABX strategy to life by deploying multi-touch programs across email, paid, direct mail, events, and BD-led outreach, and making sure every campaign is executed with precision and on time. This role is hands-on. You'll work closely with Sales, BD, Demand Gen, Content, and Marketing Operations to coordinate moving parts, deploy campaigns, and track performance. It's a great opportunity for someone who loves rolling up their sleeves, thrives on details, and wants to grow their ABX craft in a fast-paced environment.

Requirements

4+ years of experience executing B2B account-based marketing campaigns.
Hands-on experience with email marketing platforms, comfortable building, segmenting, QA-ing, and deploying email campaigns end-to-end.
Experience marketing into the U.S. healthcare market, either the provider or payer side.
Working knowledge of Demandbase or similar ABM platforms, able to pull account insights and activate intent signals to inform campaigns.
Strong attention to detail and operational rigor. You take pride in flawless execution.
Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment.
Collaborative communicator, comfortable working across Sales, BD, Content, and Ops to keep campaigns moving.
Curious and data-aware, able to pull insights from campaign performance and account engagement to inform what's next.
You have a learning mindset and are excited to grow your ABX craft, experiment, and improve based on results.

Responsibilities

Execute ABX campaigns and plays across the U.S. market by coordinating timelines, assets, and stakeholders to deliver multi-touch programs on schedule.
Deploy ABX emails through our marketing automation platform, including audience segmentation, testing, scheduling, and QA.
Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to bring integrated ABX motions to life across content, digital, direct mail, events, and sales outreach.
Support the Senior ABM Manager in translating ABX strategy into detailed campaign plans, briefs, and execution timelines.
Work with Sales and BD to activate plays at the account level, sharing engagement insights, coordinating outreach moments, and ensuring follow-up is aligned.
Pull account research and insights from Demandbase and other sources to inform campaign targeting and personalization.
Collaborate with Content and Demand Gen teams to ensure copy, creative, and long-form content are ready, on-brief, and tailored to account pain points.
Partner with Marketing Operations to ensure ABM tools, data, and integrations are working as expected for your campaigns.
Monitor campaign performance, surface results, and flag insights that can improve future plays.
Contribute to the evolution of League's ABX playbooks and best practices by documenting what works.
Compliance with Information Security Policies
Ensure access management is performed in compliance with the employee's role and responsibilities
Responsibility and accountability for executing League's policies and procedures within the department/ team
Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations