ABX Product & Insights Manager

BDO USA, P.C.•Pittsburgh, PA

1d•$90,000 - $110,000

About The Position

The ABX Product & Insights Manager is responsible for the management of the Firm’s ABX platform including strategy, operational execution, and adoption to support account-based experiences (ABX) and revenue growth. This role leads account list and audience design, buyer journey and intent topic strategy, segmentation, and activation readiness to enable consistent execution across paid media, web personalization, sales engagement, and marketing automation in partnership with marketing channel owners and other stakeholders. This position delivers reporting and insights on account engagement, buying signals, and audience performance; translates stakeholder needs into platform requirements and priorities; and partners with Marketing Operations (MOPs) to uphold governance, data integrity, and scalable processes across Demandbase and connected systems. This role also drives enablement and adoption through training, office hours, documentation, and usage monitoring, while supporting continuous improvement aligned to ABX standards.

Requirements

Bachelor’s degree required; focus in Marketing, Communications, Business Administration, Data Analytics, or Project Management, preferred
Five (5) or more years of marketing or communications experience, including (3) or more years of ABM/ABX operations experience, required
Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
Proficient in Microsoft Office Suite, required
Experience with Demandbase or similar ABM platform, required
Experience with CRM systems, required; prior experience with MS Dynamics, preferred
Experience with AI tools and technology (i.e., Copilot), preferred
Strong understanding of ABM/ABX concepts, audience strategy, and account segmentation methodologies
Ability to define operating standards, enforce governance, and drive cross-functional adherence
Advanced analytical skills for interpreting engagement, intent, and funnel performance signals
Ability to translate stakeholder needs into clear requirements, user stories, acceptance criteria, and prioritized roadmaps
Strong facilitation and enablement skills for training delivery, office hours, and adoption coaching
Strong communication skills and ability to present insights and recommendations to marketing and sales stakeholders
Ability to manage multiple initiatives with clear prioritization, deadlines, and documented decision-making

Responsibilities

Serves as the Demandbase business product owner, managing platform priorities, backlog, requirements, and change management to support ABX strategy and business outcomes
Owns account list strategy, audience design, buyer journey models, intent topic strategy, segmentation, and activation readiness for ABX programs
Partners with channel owners to activate audiences across paid, web, email, and sales channels and validate targeting, measurement, and execution plans
Builds, maintains, and publishes dashboards and recurring insights on account engagement, intent, reach, pipeline influence, and audience performance by segment and campaign
Monitors audience health and platform usage, identifies performance trends or discrepancies, and collaborates with various marketing functions to address data quality, taxonomy, and integration issues
Defines and supports governance, standards, QA processes, and documentation for audience creation, naming conventions, activation readiness, and ongoing platform use in partnership with MOPs
Leads enablement programs, including training sessions, office hours, job aids, stakeholder communications, and adoption monitoring with follow-up coaching and optimization
Manages platform support intake for ABX users, triage requests, coordinate issue resolution and vendor escalations as needed, and tracks follow-up actions to closure